Question 1

Habitual behavior can be of two types: loyalty or inertia.

Accepted Answer

A) True 
 B)False

Question 2

Consider the consumer making a purchase decision in a particular product category for the very first time. In this situation, it would be impossible for the consumer to make the purchase decision using which of the following decision processes?

Accepted Answer

A)  limited problem solving 
B)  midrange problem solving 
C)  extended problem solving 
D)  habitual decision making 
E)  None of the above. 
A)  limited problem solving 
B)  midrange problem solving 
C)  extended problem solving 
D)  habitual decision making 
E)  None of the above.

Question 3

Habitual decision making represents the least complex of all decision processes.

Accepted Answer

A) True 
 B)False

Question 4

What is the first stage of the consumer decision process?

Accepted Answer

A)  Internal search 
B)  External search 
C)  Pre-Purchase Evaluation 
D)  Purchase 
E)  None of the above. 
A)  Internal search 
B)  External search 
C)  Pre-Purchase Evaluation 
D)  Purchase 
E)  None of the above.

Question 5

Limited problem solving refers to a narrow and intense focus on solving the problem at hand.

Accepted Answer

A) True 
 B)False

Question 6

What are the characteristics of impulse buying?

Accepted Answer

1
.A sudden and spontaneous desire to ac

Question 7

Which of the following is not one of the categories identified in Chapter 3 that influences consumer decision making?

Accepted Answer

A)  Individual differences 
B)  Psychological processes 
C)  Physiological factors 
D)  Environmental influences 
E)  All of these categories were identified in Chapter 3. 
A)  Individual differences 
B)  Psychological processes 
C)  Physiological factors 
D)  Environmental influences 
E)  All of these categories were identified in Chapter 3.

Question 8

Within the purchase stage, a consumer's in-store choices may be influenced by:

Accepted Answer

A)  salespersons. 
B)  point-of-purchase advertising. 
C)  product displays. 
D)  B and C 
E)  A, B, and C 
A)  salespersons. 
B)  point-of-purchase advertising. 
C)  product displays. 
D)  B and C 
E)  A, B, and C

Question 9

The CDP model cannot be used to:

Accepted Answer

A)  identify relationships between variables that affect consumer decision making 
B)  identify topics for additional research 
C)  develop and implement marketing mix strategies 
D)  A and B 
E)  The CDP can be used to do all of the above. 
A)  identify relationships between variables that affect consumer decision making 
B)  identify topics for additional research 
C)  develop and implement marketing mix strategies 
D)  A and B 
E)  The CDP can be used to do all of the above.

Question 10

____ occurs when consumers second guess their purchase decisions.

Accepted Answer

A)  Post-consumption evaluation 
B)  Satisfaction 
C)  Dissatisfaction 
D)  Post-purchase regret 
E)  Cognitive dissonance 
A)  Post-consumption evaluation 
B)  Satisfaction 
C)  Dissatisfaction 
D)  Post-purchase regret 
E)  Cognitive dissonance

Question 11

Which of the following is not one of the environmental influences discussed in Chapter 3?

Accepted Answer

A)  Attitudes 
B)  Culture 
C)  Family 
D)  Personal influence 
E)  All of these are environmental influences discussed in Chapter 3. 
A)  Attitudes 
B)  Culture 
C)  Family 
D)  Personal influence 
E)  All of these are environmental influences discussed in Chapter 3.

Question 12

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

Accepted Answer

A)  Disposal 
B)  Recycling 
C)  Remarketing 
D)  A and B 
E)  A, B, and C 
A)  Disposal 
B)  Recycling 
C)  Remarketing 
D)  A and B 
E)  A, B, and C

Question 13

What stage follows search in the consumer decision process model?

Accepted Answer

A)  Need recognition 
B)  Purchase 
C)  Pre-purchase evaluation 
D)  Post-purchase evaluation 
E)  Divestment 
A)  Need recognition 
B)  Purchase 
C)  Pre-purchase evaluation 
D)  Post-purchase evaluation 
E)  Divestment

Question 14

Need recognition occurs when an individual perceives the ideal state and the actual state of affairs to be in harmony.

Accepted Answer

A) True 
 B)False

Question 15

Post-purchase regret or cognitive dissonance occurs when consumers second-guess their purchase decisions.

Accepted Answer

A) True 
 B)False

Question 16

____ occurs when product performance falls short of consumers' expectations.

Accepted Answer

A)  Post-consumption evaluation 
B)  Satisfaction 
C)  Dissatisfaction 
D)  Post-purchase regret 
E)  Cognitive dissonance 
A)  Post-consumption evaluation 
B)  Satisfaction 
C)  Dissatisfaction 
D)  Post-purchase regret 
E)  Cognitive dissonance

Question 17

____ is used in the study of consumer behavior and refers to the values, ideas, artifacts and other symbols that help individuals communicate, interpret and evaluate as members of society.

Accepted Answer

A)  Culture 
B)  Social Class 
C)  Family 
D)  Personal influence 
E)  Situational influence 
A)  Culture 
B)  Social Class 
C)  Family 
D)  Personal influence 
E)  Situational influence

Question 18

Involvement is the level of perceived personal importance and/or interest evoked by a stimulus within a specific situation.

Accepted Answer

A) True 
 B)False

Question 19

When consumers are unhappy with current brands or offerings, search expands to include other alternatives.

Accepted Answer

A) True 
 B)False

Question 20

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Accepted Answer

A)  Need recognition 
B)  Purchase 
C)  Information processing 
D)  Divestment 
E)  All the above are stages in the consumer decision process. 
A)  Need recognition 
B)  Purchase 
C)  Information processing 
D)  Divestment 
E)  All the above are stages in the consumer decision process.

Habitual behavior can be of two types: loyalty or inertia.

Consider the consumer making a purchase decision in a particular product category for the very first time. In this situation, it would be impossible for the consumer to make the purchase decision using which of the following decision processes?

Habitual decision making represents the least complex of all decision processes.

What is the first stage of the consumer decision process?

Limited problem solving refers to a narrow and intense focus on solving the problem at hand.

What are the characteristics of impulse buying?

Which of the following is not one of the categories identified in Chapter 3 that influences consumer decision making?

Within the purchase stage, a consumer's in-store choices may be influenced by:

The CDP model cannot be used to:

____ occurs when consumers second guess their purchase decisions.

Which of the following is not one of the environmental influences discussed in Chapter 3?

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

What stage follows search in the consumer decision process model?

Need recognition occurs when an individual perceives the ideal state and the actual state of affairs to be in harmony.

Post-purchase regret or cognitive dissonance occurs when consumers second-guess their purchase decisions.

____ occurs when product performance falls short of consumers' expectations.

____ is used in the study of consumer behavior and refers to the values, ideas, artifacts and other symbols that help individuals communicate, interpret and evaluate as members of society.

Involvement is the level of perceived personal importance and/or interest evoked by a stimulus within a specific situation.

When consumers are unhappy with current brands or offerings, search expands to include other alternatives.

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 3: The Consumer Decision Process

Habitual behavior can be of two types: loyalty or inertia.

Consider the consumer making a purchase decision in a particular product category for the very first time. In this situation, it would be impossible for the consumer to make the purchase decision using which of the following decision processes?

Habitual decision making represents the least complex of all decision processes.

What is the first stage of the consumer decision process?

Limited problem solving refers to a narrow and intense focus on solving the problem at hand.

What are the characteristics of impulse buying?

Which of the following is not one of the categories identified in Chapter 3 that influences consumer decision making?

Within the purchase stage, a consumer's in-store choices may be influenced by:

The CDP model cannot be used to:

____ occurs when consumers second guess their purchase decisions.

Which of the following is not one of the environmental influences discussed in Chapter 3?

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

What stage follows search in the consumer decision process model?

Need recognition occurs when an individual perceives the ideal state and the actual state of affairs to be in harmony.

Post-purchase regret or cognitive dissonance occurs when consumers second-guess their purchase decisions.

____ occurs when product performance falls short of consumers' expectations.

____ is used in the study of consumer behavior and refers to the values, ideas, artifacts and other symbols that help individuals communicate, interpret and evaluate as members of society.

Involvement is the level of perceived personal importance and/or interest evoked by a stimulus within a specific situation.

When consumers are unhappy with current brands or offerings, search expands to include other alternatives.

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters