Exam 3: The Consumer Decision Process

When retailers achieve equivalence on salient attributes such as price and quality, consumers make choices based on "the details" such as ambiance or personal attention given to the customer.

(True/False)

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Question 41

Searching for information from a close family member is an example of internal information search.

(True/False)

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Question 42

Consumer Reports is an example of a marketer-dominated source.

(True/False)

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Question 43

Marketers must know consumers' needs.

(True/False)

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Question 44

Exposure, attention, comprehension, acceptance and retention are the steps involved in:

(Multiple Choice)

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Question 45

Which of the following is not an example of a marketer-dominated source of information?

(Multiple Choice)

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Question 46

Marketers usually are unable to raise consumers' awareness of unrecognized needs or problems.

(True/False)

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Question 47

Which of the following is not one of the individual differences discussed in Chapter 3?

(Multiple Choice)

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Question 48

Extended problem solving is more likely under situations when strong time pressures exist.

(True/False)

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Question 49

Emotions never play a role in consumers' evaluation of a product.

(True/False)

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Question 50

New products should be based on what the consumer will buy rather than what the firm is able to manufacture and sell.

(True/False)

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Question 51

From an information processing perspective, consumer researchers are interested in how people receive, process, and understand marketing communications.

(True/False)

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Question 52

Retrieving knowledge from memory is known as . Collecting information from peers, family, and the marketplace is known as .

(Multiple Choice)

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Question 53

According to Chapter 3, if you wish to understand and influence consumer behavior you must have a grasp of which psychological process?

(Multiple Choice)

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Question 54

At what stage during information processing is the message further analyzed against categories or meaning stored in memory?

(Multiple Choice)

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Question 55

Understanding what consumers want enables manufacturers to better manage the number of product variations they offer to consumers.

(True/False)

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Question 56

Repeat purchases can be accomplished with either repeated problem solving or habitual decision-making.

(True/False)

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Question 57

Satisfaction occurs when a consumer's experiences do not match his/her expectations.

(True/False)

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Question 58

Consumers often express satisfaction with their present brand but still engage in brand switching.

(True/False)

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Question 59

Determinant attributes are those that determine which brand or store consumers choose.

(True/False)

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Question 60

Showing 41 - 60 of 90

When retailers achieve equivalence on salient attributes such as price and quality, consumers make choices based on "the details" such as ambiance or personal attention given to the customer.

Searching for information from a close family member is an example of internal information search.

Consumer Reports is an example of a marketer-dominated source.

Marketers must know consumers' needs.

Exposure, attention, comprehension, acceptance and retention are the steps involved in:

Which of the following is not an example of a marketer-dominated source of information?

Marketers usually are unable to raise consumers' awareness of unrecognized needs or problems.

Which of the following is not one of the individual differences discussed in Chapter 3?

Extended problem solving is more likely under situations when strong time pressures exist.

Emotions never play a role in consumers' evaluation of a product.

New products should be based on what the consumer will buy rather than what the firm is able to manufacture and sell.

From an information processing perspective, consumer researchers are interested in how people receive, process, and understand marketing communications.

Retrieving knowledge from memory is known as . Collecting information from peers, family, and the marketplace is known as .

According to Chapter 3, if you wish to understand and influence consumer behavior you must have a grasp of which psychological process?

At what stage during information processing is the message further analyzed against categories or meaning stored in memory?

Understanding what consumers want enables manufacturers to better manage the number of product variations they offer to consumers.

Repeat purchases can be accomplished with either repeated problem solving or habitual decision-making.

Satisfaction occurs when a consumer's experiences do not match his/her expectations.

Consumers often express satisfaction with their present brand but still engage in brand switching.

Determinant attributes are those that determine which brand or store consumers choose.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 3: The Consumer Decision Process

When retailers achieve equivalence on salient attributes such as price and quality, consumers make choices based on "the details" such as ambiance or personal attention given to the customer.

Searching for information from a close family member is an example of internal information search.

Consumer Reports is an example of a marketer-dominated source.

Marketers must know consumers' needs.

Exposure, attention, comprehension, acceptance and retention are the steps involved in:

Which of the following is not an example of a marketer-dominated source of information?

Marketers usually are unable to raise consumers' awareness of unrecognized needs or problems.

Which of the following is not one of the individual differences discussed in Chapter 3?

Extended problem solving is more likely under situations when strong time pressures exist.

Emotions never play a role in consumers' evaluation of a product.

New products should be based on what the consumer will buy rather than what the firm is able to manufacture and sell.

From an information processing perspective, consumer researchers are interested in how people receive, process, and understand marketing communications.

Retrieving knowledge from memory is known as ____. Collecting information from peers, family, and the marketplace is known as ____.

According to Chapter 3, if you wish to understand and influence consumer behavior you must have a grasp of which psychological process?

At what stage during information processing is the message further analyzed against categories or meaning stored in memory?

Understanding what consumers want enables manufacturers to better manage the number of product variations they offer to consumers.

Repeat purchases can be accomplished with either repeated problem solving or habitual decision-making.

Satisfaction occurs when a consumer's experiences do not match his/her expectations.

Consumers often express satisfaction with their present brand but still engage in brand switching.

Determinant attributes are those that determine which brand or store consumers choose.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Retrieving knowledge from memory is known as . Collecting information from peers, family, and the marketplace is known as .