Question 1

Consumer product manufacturers study consumer behavior to influence:

Accepted Answer

A)  brand choice 
B)  purchase 
C)  consumption 
D)  None of the above. 
E)  All of the above. 
A)  brand choice 
B)  purchase 
C)  consumption 
D)  None of the above. 
E)  All of the above.

Question 2

Shadowing is one form of the observational method for studying consumers.

Accepted Answer

A) True 
 B)False

Question 3

What is meant by a comprehensive consumer orientation?

Accepted Answer

A comprehensive consumer orientation mea

Question 4

Chapter 1 indicates that the text was written with some underlying principles about consumers. Which of the following is not one of them?

Accepted Answer

A)  The consumer is sovereign. 
B)  The consumer is global. 
C)  Consumers are different; consumers are alike. 
D)  The consumer has rights. 
E)  All of the above are underlying principles discussed in Chapter 1. 
A)  The consumer is sovereign. 
B)  The consumer is global. 
C)  Consumers are different; consumers are alike. 
D)  The consumer has rights. 
E)  All of the above are underlying principles discussed in Chapter 1.

Question 5

Consumer research has three major methodological approaches. These are:

Accepted Answer

A)  observational, interviews and surveys, critical relativism 
B)  observational, interviews and surveys, experimentation 
C)  observational, critical relativism, experimentation 
D)  experimentation, critical relativism, interviews and surveys 
E)  experimentation, post-modernism, critical relativism 
A)  observational, interviews and surveys, critical relativism 
B)  observational, interviews and surveys, experimentation 
C)  observational, critical relativism, experimentation 
D)  experimentation, critical relativism, interviews and surveys 
E)  experimentation, post-modernism, critical relativism

Question 6

Public policy makers are not interested in consumer behavior.

Accepted Answer

A) True 
 B)False

Question 7

In the early days of the American Colonies, the power within the retail supply chain was held primarily by:

Accepted Answer

A)  Wholesalers 
B)  Manufacturers 
C)  Retailers 
D)  Consumers 
E)  None of the above. 
A)  Wholesalers 
B)  Manufacturers 
C)  Retailers 
D)  Consumers 
E)  None of the above.

Question 8

____ refers to activities leading up to and including the purchase or receipt of the product.

Accepted Answer

A)  Purchase 
B)  Consumption 
C)  Exchange 
D)  Obtaining 
E)  Disposal 
A)  Purchase 
B)  Consumption 
C)  Exchange 
D)  Obtaining 
E)  Disposal

Question 9

What did Sam Walton mean by "Only the customer can fire us all"?

Accepted Answer

Simply, that the only thing that can clo

Question 10

Consumption analysis focuses on how people buy.

Accepted Answer

A) True 
 B)False

Question 11

Interviewer bias occurs because of the interviewer's desire to provide the customers with the information they want.

Accepted Answer

A) True 
 B)False

Question 12

The marketing concept refers to the ability of a firm to sell what it manufactures to its targeted consumers.

Accepted Answer

A) True 
 B)False

Question 13

Disposing refers to how, when, where, and under what circumstances consumers use products.

Accepted Answer

A) True 
 B)False

Question 14

Consumer behavior is a driving force in the formation of cutting-edge supply chains.

Accepted Answer

A) True 
 B)False

Question 15

If a firm is doing a good job of marketing, it can ignore the needs and wants of the market.

Accepted Answer

A) True 
 B)False

Question 16

____ refers to how consumers get rid of the product and packaging.

Accepted Answer

A)  Purchase 
B)  Consumption 
C)  Exchange 
D)  Obtaining 
E)  Disposal 
A)  Purchase 
B)  Consumption 
C)  Exchange 
D)  Obtaining 
E)  Disposal

Question 17

Consumer behavior draws on a variety of other disciplines such as statistics, anthropology, economics, and psychology.

Accepted Answer

A) True 
 B)False

Question 18

Peter Drucker is quoted as saying that there is one business purpose, "to create a customer."
What does this mean?

Accepted Answer

Businesses should focus all their effort

Question 19

Consumer behavior can be defined as:

Accepted Answer

A)  a field of study focusing on marketing activities 
B)  a field of study focusing on consumer activities 
C)  a study of pricing 
D)  the study of decision rules 
E)  None of the above. 
A)  a field of study focusing on marketing activities 
B)  a field of study focusing on consumer activities 
C)  a study of pricing 
D)  the study of decision rules 
E)  None of the above.

Question 20

Focus groups and longitudinal studies are examples of:

Accepted Answer

A)  Experimentation 
B)  Interviews and surveys 
C)  Observation 
D)  Post-modernism 
E)  Critical relativism 
A)  Experimentation 
B)  Interviews and surveys 
C)  Observation 
D)  Post-modernism 
E)  Critical relativism

Consumer product manufacturers study consumer behavior to influence:

Shadowing is one form of the observational method for studying consumers.

What is meant by a comprehensive consumer orientation?

Chapter 1 indicates that the text was written with some underlying principles about consumers. Which of the following is not one of them?

Consumer research has three major methodological approaches. These are:

Public policy makers are not interested in consumer behavior.

In the early days of the American Colonies, the power within the retail supply chain was held primarily by:

____ refers to activities leading up to and including the purchase or receipt of the product.

What did Sam Walton mean by "Only the customer can fire us all"?

Consumption analysis focuses on how people buy.

Interviewer bias occurs because of the interviewer's desire to provide the customers with the information they want.

The marketing concept refers to the ability of a firm to sell what it manufactures to its targeted consumers.

Disposing refers to how, when, where, and under what circumstances consumers use products.

Consumer behavior is a driving force in the formation of cutting-edge supply chains.

If a firm is doing a good job of marketing, it can ignore the needs and wants of the market.

____ refers to how consumers get rid of the product and packaging.

Consumer behavior draws on a variety of other disciplines such as statistics, anthropology, economics, and psychology.

Peter Drucker is quoted as saying that there is one business purpose, "to create a customer." What does this mean?

Consumer behavior can be defined as:

Focus groups and longitudinal studies are examples of:

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 1: Consumer Behavior and Consumer Research

Consumer product manufacturers study consumer behavior to influence:

Shadowing is one form of the observational method for studying consumers.

What is meant by a comprehensive consumer orientation?

Chapter 1 indicates that the text was written with some underlying principles about consumers. Which of the following is not one of them?

Consumer research has three major methodological approaches. These are:

Public policy makers are not interested in consumer behavior.

In the early days of the American Colonies, the power within the retail supply chain was held primarily by:

____ refers to activities leading up to and including the purchase or receipt of the product.

What did Sam Walton mean by "Only the customer can fire us all"?

Consumption analysis focuses on how people buy.

Interviewer bias occurs because of the interviewer's desire to provide the customers with the information they want.

The marketing concept refers to the ability of a firm to sell what it manufactures to its targeted consumers.

Disposing refers to how, when, where, and under what circumstances consumers use products.

Consumer behavior is a driving force in the formation of cutting-edge supply chains.

If a firm is doing a good job of marketing, it can ignore the needs and wants of the market.

____ refers to how consumers get rid of the product and packaging.

Consumer behavior draws on a variety of other disciplines such as statistics, anthropology, economics, and psychology.

Peter Drucker is quoted as saying that there is one business purpose, "to create a customer." What does this mean?

Consumer behavior can be defined as:

Focus groups and longitudinal studies are examples of:

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters