Exam 1: Consumer Behavior and Consumer Research

The marketing concept is the process of planning, and execution of ideas, goods and services to create exchanges that satisfy individual and organizational objective.

(True/False)

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Question 41

The key element in the definition of the marketing concept is:

(Multiple Choice)

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Question 42

Why and how people consume is the focus of consumption analysis.

(True/False)

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Question 43

Which of the following activities are characteristic of a customer-centric firm?

(Multiple Choice)

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Question 44

Obtaining refers to the activities leading up to and including the purchase or receipt of a product.

(True/False)

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Question 45

Which of the following areas can be better understood by studying consumer behavior?

(Multiple Choice)

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Question 46

The activities people undertake when obtaining, consuming, and disposing of products and services is a good definition of marketing.

(True/False)

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Question 47

Facilitating organizations include:

(Multiple Choice)

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Question 48

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase aspect of consumer behavior.

(True/False)

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Question 49

Due to the high cost of recruiting new customers, firms sometimes try to create relationships with their customers as a way of retaining them.

(True/False)

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Question 50

Consumers are much more adept at forcing changes within firms to meet the consumption preferences of consumers than marketers are adept at getting customers to buy a product that does not meet the needs and usage preferences of consumers.

(True/False)

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Question 51

Having what consumers are likely to buy is a characteristic of a ____ orientation.

(Multiple Choice)

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Question 52

From an individual standpoint, possibly the most important reason you should be interested in consumer behavior is the effect it will have on the overall economy.

(True/False)

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Question 53

Many firms are trying to develop relationships with their customers because:

(Multiple Choice)

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Question 54

Whereas a focuses on how an organization adapts to consumers, a extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors.

(Multiple Choice)

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Question 55

"Only the customer can fire us all" implies that:

(Multiple Choice)

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Question 56

Suppose you are interested in measuring consumers' opinions repeatedly over time in order to see if there is a change in these opinions. Which type of methodology would be most appropriate for you to use?

(Multiple Choice)

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Question 57

A comprehensive consumer orientation focuses on how all organizations in a demand chain adapt to changing consumer lifestyles and behavior.

(True/False)

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Question 58

How can consumer behavior impact public policy?

(Essay)

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Question 59

Consumer research plays an important role in public policy debates as policy makers need to predict the effect of their decisions upon the public.

(True/False)

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Question 60

Showing 41 - 60 of 89

The marketing concept is the process of planning, and execution of ideas, goods and services to create exchanges that satisfy individual and organizational objective.

The key element in the definition of the marketing concept is:

Why and how people consume is the focus of consumption analysis.

Which of the following activities are characteristic of a customer-centric firm?

Obtaining refers to the activities leading up to and including the purchase or receipt of a product.

Which of the following areas can be better understood by studying consumer behavior?

The activities people undertake when obtaining, consuming, and disposing of products and services is a good definition of marketing.

Facilitating organizations include:

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase aspect of consumer behavior.

Due to the high cost of recruiting new customers, firms sometimes try to create relationships with their customers as a way of retaining them.

Consumers are much more adept at forcing changes within firms to meet the consumption preferences of consumers than marketers are adept at getting customers to buy a product that does not meet the needs and usage preferences of consumers.

Having what consumers are likely to buy is a characteristic of a ____ orientation.

From an individual standpoint, possibly the most important reason you should be interested in consumer behavior is the effect it will have on the overall economy.

Many firms are trying to develop relationships with their customers because:

Whereas a focuses on how an organization adapts to consumers, a extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors.

"Only the customer can fire us all" implies that:

Suppose you are interested in measuring consumers' opinions repeatedly over time in order to see if there is a change in these opinions. Which type of methodology would be most appropriate for you to use?

A comprehensive consumer orientation focuses on how all organizations in a demand chain adapt to changing consumer lifestyles and behavior.

How can consumer behavior impact public policy?

Consumer research plays an important role in public policy debates as policy makers need to predict the effect of their decisions upon the public.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 1: Consumer Behavior and Consumer Research

The marketing concept is the process of planning, and execution of ideas, goods and services to create exchanges that satisfy individual and organizational objective.

The key element in the definition of the marketing concept is:

Why and how people consume is the focus of consumption analysis.

Which of the following activities are characteristic of a customer-centric firm?

Obtaining refers to the activities leading up to and including the purchase or receipt of a product.

Which of the following areas can be better understood by studying consumer behavior?

The activities people undertake when obtaining, consuming, and disposing of products and services is a good definition of marketing.

Facilitating organizations include:

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase aspect of consumer behavior.

Due to the high cost of recruiting new customers, firms sometimes try to create relationships with their customers as a way of retaining them.

Consumers are much more adept at forcing changes within firms to meet the consumption preferences of consumers than marketers are adept at getting customers to buy a product that does not meet the needs and usage preferences of consumers.

Having what consumers are likely to buy is a characteristic of a ____ orientation.

From an individual standpoint, possibly the most important reason you should be interested in consumer behavior is the effect it will have on the overall economy.

Many firms are trying to develop relationships with their customers because:

Whereas a ____ focuses on how an organization adapts to consumers, a ____ extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors.

"Only the customer can fire us all" implies that:

Suppose you are interested in measuring consumers' opinions repeatedly over time in order to see if there is a change in these opinions. Which type of methodology would be most appropriate for you to use?

A comprehensive consumer orientation focuses on how all organizations in a demand chain adapt to changing consumer lifestyles and behavior.

How can consumer behavior impact public policy?

Consumer research plays an important role in public policy debates as policy makers need to predict the effect of their decisions upon the public.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Whereas a focuses on how an organization adapts to consumers, a extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors.