Question 1

The cornerstone of a market-driven economy is the right of any consumer to make an informed and unrestricted choice from an array of alternatives.

Accepted Answer

A) True 
 B)False

Question 2

Understanding how consumers buy products often leads to an improved understanding of how they use products.

Accepted Answer

A) True 
 B)False

Question 3

The primary influence over what we buy has shifted over time from wholesalers to manufacturers to retailers and now to consumers.

Accepted Answer

A) True 
 B)False

Question 4

Retailers typically procure products, house them and distribute them to the point of sale.

Accepted Answer

A) True 
 B)False

Question 5

Increased competition and slower population growth are factors that have reduced the consumer's influence on business.

Accepted Answer

A) True 
 B)False

Question 6

The methods used for studying consumer behavior can be classified as observational, interviews and surveys, and experimental.

Accepted Answer

A) True 
 B)False

Question 7

Consumer behavior is a specialized discipline in the marketing field and represents a small part of our everyday decisions.

Accepted Answer

A) True 
 B)False

Question 8

____ refers to the activities leading up to and including the purchase or receipt of a product while ____ refers to how, where, when, and under what circumstances consumers use products.

Accepted Answer

A)  Acquiring; expend 
B)  Purchase; utilize 
C)  Selecting; using 
D)  Obtaining: consuming 
E)  None of the above. 
A)  Acquiring; expend 
B)  Purchase; utilize 
C)  Selecting; using 
D)  Obtaining: consuming 
E)  None of the above.

Question 9

Field experiments take place in a laboratory setting.

Accepted Answer

A) True 
 B)False

Question 10

____ is a method in which a researcher accompanies consumers through the shopping and consumption processes.

Accepted Answer

A)  Focus groups 
B)  Longitudinal studies 
C)  Experimentation 
D)  Shadowing 
E)  None of the above. 
A)  Focus groups 
B)  Longitudinal studies 
C)  Experimentation 
D)  Shadowing 
E)  None of the above.

Question 11

Understanding how consumers use products often leads to an improved understanding of how they buy products.

Accepted Answer

A) True 
 B)False

Question 12

Manufacturers manage raw materials and produce products.

Accepted Answer

A) True 
 B)False

Question 13

Historically, the study of consumer behavior has focused on why people buy.

Accepted Answer

A) True 
 B)False

Question 14

When consumer analysts recognize similarities within groups of consumers but differences between groups exist across national boundaries, this is know as:

Accepted Answer

A)  intermarket segmentation 
B)  market segmentation 
C)  national segmentation 
D)  trans-national segmentation 
E)  international segmentation 
A)  intermarket segmentation 
B)  market segmentation 
C)  national segmentation 
D)  trans-national segmentation 
E)  international segmentation

Question 15

An understanding of consumer behavior is useful in formulating public policy.

Accepted Answer

A) True 
 B)False

Question 16

Consumption analysis refers to:

Accepted Answer

A)  why and how people use products. 
B)  why and how people make products. 
C)  when and where people dispose of products. 
D)  A and B 
E)  A, B, and C 
A)  why and how people use products. 
B)  why and how people make products. 
C)  when and where people dispose of products. 
D)  A and B 
E)  A, B, and C

Question 17

Post-modernism refers to the process of using rigorous empirical techniques to discover generalizable explanations and laws.

Accepted Answer

A) True 
 B)False

Question 18

Surveys are a method of gathering information from a large sample of consumers by asking questions and recording responses.

Accepted Answer

A) True 
 B)False

Question 19

Surveys are one method for getting inside peoples' homes in order to see exactly how products are consumed.

Accepted Answer

A) True 
 B)False

Question 20

The goal of positivism is to uncover hidden or non-recognized motivations through guided interviewing.

Accepted Answer

A) True 
 B)False

The cornerstone of a market-driven economy is the right of any consumer to make an informed and unrestricted choice from an array of alternatives.

Understanding how consumers buy products often leads to an improved understanding of how they use products.

The primary influence over what we buy has shifted over time from wholesalers to manufacturers to retailers and now to consumers.

Retailers typically procure products, house them and distribute them to the point of sale.

Increased competition and slower population growth are factors that have reduced the consumer's influence on business.

The methods used for studying consumer behavior can be classified as observational, interviews and surveys, and experimental.

Consumer behavior is a specialized discipline in the marketing field and represents a small part of our everyday decisions.

refers to the activities leading up to and including the purchase or receipt of a product while refers to how, where, when, and under what circumstances consumers use products.

Field experiments take place in a laboratory setting.

____ is a method in which a researcher accompanies consumers through the shopping and consumption processes.

Understanding how consumers use products often leads to an improved understanding of how they buy products.

Manufacturers manage raw materials and produce products.

Historically, the study of consumer behavior has focused on why people buy.

When consumer analysts recognize similarities within groups of consumers but differences between groups exist across national boundaries, this is know as:

An understanding of consumer behavior is useful in formulating public policy.

Consumption analysis refers to:

Post-modernism refers to the process of using rigorous empirical techniques to discover generalizable explanations and laws.

Surveys are a method of gathering information from a large sample of consumers by asking questions and recording responses.

Surveys are one method for getting inside peoples' homes in order to see exactly how products are consumed.

The goal of positivism is to uncover hidden or non-recognized motivations through guided interviewing.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 1: Consumer Behavior and Consumer Research

The cornerstone of a market-driven economy is the right of any consumer to make an informed and unrestricted choice from an array of alternatives.

Understanding how consumers buy products often leads to an improved understanding of how they use products.

The primary influence over what we buy has shifted over time from wholesalers to manufacturers to retailers and now to consumers.

Retailers typically procure products, house them and distribute them to the point of sale.

Increased competition and slower population growth are factors that have reduced the consumer's influence on business.

The methods used for studying consumer behavior can be classified as observational, interviews and surveys, and experimental.

Consumer behavior is a specialized discipline in the marketing field and represents a small part of our everyday decisions.

____ refers to the activities leading up to and including the purchase or receipt of a product while ____ refers to how, where, when, and under what circumstances consumers use products.

Field experiments take place in a laboratory setting.

____ is a method in which a researcher accompanies consumers through the shopping and consumption processes.

Understanding how consumers use products often leads to an improved understanding of how they buy products.

Manufacturers manage raw materials and produce products.

Historically, the study of consumer behavior has focused on why people buy.

When consumer analysts recognize similarities within groups of consumers but differences between groups exist across national boundaries, this is know as:

An understanding of consumer behavior is useful in formulating public policy.

Consumption analysis refers to:

Post-modernism refers to the process of using rigorous empirical techniques to discover generalizable explanations and laws.

Surveys are a method of gathering information from a large sample of consumers by asking questions and recording responses.

Surveys are one method for getting inside peoples' homes in order to see exactly how products are consumed.

The goal of positivism is to uncover hidden or non-recognized motivations through guided interviewing.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

refers to the activities leading up to and including the purchase or receipt of a product while refers to how, where, when, and under what circumstances consumers use products.