Question 1

Marketing is the process of making people want to buy what an organization has to sell.

Accepted Answer

A) True 
 B)False

Question 2

Experimentation attempts to understand cause-and-effect relationships by carefully manipulating independent variables.

Accepted Answer

A) True 
 B)False

Question 3

What is meant by "The Consumer is King"?

Accepted Answer

We have entered an age where consumers,

Question 4

Successful organizations believe:

Accepted Answer

A)  consumers are influenced by the needs and wants of the organization. 
B)  marketing is the process of transforming or changing an organization to have what people will buy. 
C)  marketing is not really important. 
D)  marketing is the process of transforming consumer wants into the firm's product offering. 
E)  None of the above. 
A)  consumers are influenced by the needs and wants of the organization. 
B)  marketing is the process of transforming or changing an organization to have what people will buy. 
C)  marketing is not really important. 
D)  marketing is the process of transforming consumer wants into the firm's product offering. 
E)  None of the above.

Question 5

In the United States, consumers are responsible for about 66 percent of the nation's economy.

Accepted Answer

A) True 
 B)False

Question 6

____ activities are used by public health advocates to influence people to abstain from illegal drugs or stop underage smoking.

Accepted Answer

A)  Promotional 
B)  Marketing 
C)  Advertising 
D)  Demarketing 
E)  All of the above. 
A)  Promotional 
B)  Marketing 
C)  Advertising 
D)  Demarketing 
E)  All of the above.

Question 7

Consuming includes how consumers get rid of products and packaging.

Accepted Answer

A) True 
 B)False

Question 8

With the time lag involved in mail questionnaires and the declining response rates from internet surveys, market research will increasingly be conducted by telephone surveys.

Accepted Answer

A) True 
 B)False

Question 9

Consumer behavior consists of which of the following activities?

Accepted Answer

A)  Obtaining 
B)  Consuming 
C)  Disposition 
D)  A and B 
E)  A, B, and C 
A)  Obtaining 
B)  Consuming 
C)  Disposition 
D)  A and B 
E)  A, B, and C

Marketing is the process of making people want to buy what an organization has to sell.

Experimentation attempts to understand cause-and-effect relationships by carefully manipulating independent variables.

What is meant by "The Consumer is King"?

Successful organizations believe:

In the United States, consumers are responsible for about 66 percent of the nation's economy.

____ activities are used by public health advocates to influence people to abstain from illegal drugs or stop underage smoking.

Consuming includes how consumers get rid of products and packaging.

With the time lag involved in mail questionnaires and the declining response rates from internet surveys, market research will increasingly be conducted by telephone surveys.

Consumer behavior consists of which of the following activities?

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 1: Consumer Behavior and Consumer Research

Marketing is the process of making people want to buy what an organization has to sell.

Experimentation attempts to understand cause-and-effect relationships by carefully manipulating independent variables.

What is meant by "The Consumer is King"?

Successful organizations believe:

In the United States, consumers are responsible for about 66 percent of the nation's economy.

____ activities are used by public health advocates to influence people to abstain from illegal drugs or stop underage smoking.

Consuming includes how consumers get rid of products and packaging.

With the time lag involved in mail questionnaires and the declining response rates from internet surveys, market research will increasingly be conducted by telephone surveys.

Consumer behavior consists of which of the following activities?

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters