Exam 16: Data Analysis: Examination of Differences
Exam 1: Marketing Research: Its Everywhere10 Questions
Exam 2: Alternative Approaches to Marketing Intelligence7 Questions
Exam 3: The Research Process and Problem Formulation19 Questions
Exam 4: Research Design, Exploratory Research, and Qualitative Data23 Questions
Exam 5: Descriptive Research21 Questions
Exam 6: Causal Designs78 Questions
Exam 7: Data Collection: Secondary Data21 Questions
Exam 8: Data Collection: Primary Data16 Questions
Exam 9: Questionnaires and Data Collection Forms6 Questions
Exam 10: Attitude Measurement34 Questions
Exam 10: Appendix 10: Psychological Measurement15 Questions
Exam 11: Sampling Procedures15 Questions
Exam 12: Sample Size11 Questions
Exam 13: Collecting the Data: Field Procedures and Nonsampling Error22 Questions
Exam 14: Data Analysis: Preliminary Steps34 Questions
Exam 14: Appendix 14: Chi-Square Tests26 Questions
Exam 15: Data Analysis: Basic Questions26 Questions
Exam 15: Appendix 15 A: Quick Stats Review24 Questions
Exam 16: Data Analysis: Examination of Differences14 Questions
Exam 16: Appendix 16 A: Analysis of Variance33 Questions
Exam 17: Data Analysis: Investigation of Association47 Questions
Exam 18: Multivairate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling86 Questions
Exam 18: Appendix: More Multivariate Statistical Techniques8 Questions
Exam 19: The Research Report9 Questions
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Which of the following statements is FALSE? The t-test to test a hypothesis regarding the equity of two population means it
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(Multiple Choice)
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Correct Answer:
D
Use the following information to answer the next three questions.
the population mean (µ) is hypothesized to be 200
the sample mean ( ) is 220
the sample size (n) is 25
the unbiased sample standard ( ) is 15
-The estimated value of the standard error of the mean ( ) is
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(Multiple Choice)
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Correct Answer:
E
If 85 women and 80 men are daily users of a deodorant product, the variance for the appropriate test is
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(Multiple Choice)
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Correct Answer:
A
(Use the following information for the next three questions.)
A researcher is interested in comparing the usage of bank debit cards by consumers in rural (r) and urban (u) areas. Each year for the past five years, she has surveyed 500 individuals (one half urban, one half rural) randomly selected from across the United States. She is specifically interested in any differences that may exist between the two groups with regard to usage. The results of the current study indicate that people in urban areas use bank debit cards 12 times per month on average ( u), while those in rural areas use bank cards 10 times per month on average ( r)
-Given that the critical value that the test statistic is to be compared with is equal to 1.645 at a 90% significance level, which of the following statements are true?
(Multiple Choice)
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In which of the following situations is the calculation of the z-statistic NOT appropriate for making inferences about a single mean?
(Multiple Choice)
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Use the following information to answer the next three questions.
the population mean (µ) is hypothesized to be 200
the sample mean ( ) is 220
the sample size (n) is 25
the unbiased sample standard ( ) is 15
-The estimated value of the t-statistic is
(Multiple Choice)
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Use the following information to answer the next three questions.
the population mean (µ) is hypothesized to be 200
the sample mean ( ) is 220
the sample size (n) is 25
the unbiased sample standard ( ) is 15
-The two-tailed tabled value for the t-statistic with 24 degrees of freedom and alpha = 05 is 2.064. The 95 percent confidence interval is
(Multiple Choice)
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(Use the following information for the next three questions.)
A researcher is interested in comparing the usage of bank debit cards by consumers in rural (r) and urban (u) areas. Each year for the past five years, she has surveyed 500 individuals (one half urban, one half rural) randomly selected from across the United States. She is specifically interested in any differences that may exist between the two groups with regard to usage. The results of the current study indicate that people in urban areas use bank debit cards 12 times per month on average ( u), while those in rural areas use bank cards 10 times per month on average ( r)
-Which of the following is the null hypothesis that the researcher should use in comparing the usage rates?
(Multiple Choice)
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Which formula is appropriate for estimating the value of the z-statistic when the population variance
is known (where is the sample mean, µ represents the population mean, and is the standard error of the mean.

(Multiple Choice)
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A market research manager wishes to verify that a set of nominal data follows an expected pattern. Which test is appropriate in this situation?
(Multiple Choice)
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For large samples, use of the normal curve rather than the t distribution typically results in
(Multiple Choice)
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If 85 women and 80 men are daily users of a deodorant product, the calculated z statistic is
(Multiple Choice)
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Which of the following statistical distributions is completely determined by its degrees of freedom?
(Multiple Choice)
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