Question 1

Questionnaire design:

Accepted Answer

A)  is a relatively easy task for most researchers. 
B)  is more an art than a science, although general guidelines do exist. 
C)  proceeds in a step-by-step manner from beginning to completion. 
D)  a and b. 
E)  b and c. 
A)  is a relatively easy task for most researchers. 
B)  is more an art than a science, although general guidelines do exist. 
C)  proceeds in a step-by-step manner from beginning to completion. 
D)  a and b. 
E)  b and c. B

Question 2

Which of the following are true of observational data forms?

Accepted Answer

A)  The researcher no longer needs to be concerned that a question and the way it is asked will affect the response. 
B)  There is no longer a concern about the consistent use of the data collection instrument. 
C)  Observational data collection forms are easy to construct. 
D)  Most events can be described in only a limited number of ways. 
E)  All the above are true. 
A)  The researcher no longer needs to be concerned that a question and the way it is asked will affect the response. 
B)  There is no longer a concern about the consistent use of the data collection instrument. 
C)  Observational data collection forms are easy to construct. 
D)  Most events can be described in only a limited number of ways. 
E)  All the above are true. A

Question 3

Which of the following is NOT recommended for handling sensitive issues when designing questionnaires?

Accepted Answer

A)  Ask all sensitive questions together in a group. 
B)  Phrase the questions in terms of other people and how they might feel or act. 
C)  State that the behavior is not unusual before asking the question. 
D)  Use broad categories for the responses. 
E)  All of the above are recommended for handling sensitive questions. 
A)  Ask all sensitive questions together in a group. 
B)  Phrase the questions in terms of other people and how they might feel or act. 
C)  State that the behavior is not unusual before asking the question. 
D)  Use broad categories for the responses. 
E)  All of the above are recommended for handling sensitive questions. A

Question 4

When developing a question for a questionnaire, which of the following is NOT an important consideration in determining question content?

Accepted Answer

A)  Are several questions needed instead of one? 
B)  Is the question necessary? 
C)  Do respondents have the necessary information? 
D)  How long is the questionnaire? 
E)  All of the above are important considerations. 
A)  Are several questions needed instead of one? 
B)  Is the question necessary? 
C)  Do respondents have the necessary information? 
D)  How long is the questionnaire? 
E)  All of the above are important considerations.

Question 5

Which of the following about questionnaire design is TRUE?

Accepted Answer

A)  Not including a "no opinion" category may force respondents to take a stand on an issue on which they have no opinion. This can introduce response error. 
B)  Including an "other" alternative for a multiple-choice question frees the researcher from having to make sure the list of alternatives is exhaustive. 
C)  Dichotomous questions typically have a "don't know" or "no opinion" category. 
D)  Dichotomous questions have considerably more advantages than multiple choice questions primarily due to their simplicity. 
E)  They are all false. 
A)  Not including a "no opinion" category may force respondents to take a stand on an issue on which they have no opinion. This can introduce response error. 
B)  Including an "other" alternative for a multiple-choice question frees the researcher from having to make sure the list of alternatives is exhaustive. 
C)  Dichotomous questions typically have a "don't know" or "no opinion" category. 
D)  Dichotomous questions have considerably more advantages than multiple choice questions primarily due to their simplicity. 
E)  They are all false.

Question 6

What is wrong with this question? What is your annual income? (please check)
_$10,000-$25,000
_$25,000-$40,000
_$40,000-$50,000
_$50,000-$75,000

Accepted Answer

A)  The categories are not of equal ranges. 
B)  The alternatives are not exhaustive. 
C)  The categories are not mutually exclusive. 
D)  Both b and c are correct. 
E)  All of the above are correct. 
A)  The categories are not of equal ranges. 
B)  The alternatives are not exhaustive. 
C)  The categories are not mutually exclusive. 
D)  Both b and c are correct. 
E)  All of the above are correct.

Questionnaire design:

Which of the following are true of observational data forms?

Which of the following is NOT recommended for handling sensitive issues when designing questionnaires?

When developing a question for a questionnaire, which of the following is NOT an important consideration in determining question content?

Which of the following about questionnaire design is TRUE?

What is wrong with this question? What is your annual income? (please check) _$10,000-$25,000 _$25,000-$40,000 _$40,000-$50,000 _$50,000-$75,000

Marketing Research: Its Everywhere

Alternative Approaches to Marketing Intelligence

The Research Process and Problem Formulation

Research Design, Exploratory Research, and Qualitative Data

Descriptive Research

Causal Designs

Data Collection: Secondary Data

Data Collection: Primary Data

Attitude Measurement

Appendix 10: Psychological Measurement

Sampling Procedures

Sample Size

Collecting the Data: Field Procedures and Nonsampling Error

Data Analysis: Preliminary Steps

Appendix 14: Chi-Square Tests

Data Analysis: Basic Questions

Appendix 15 A: Quick Stats Review

Data Analysis: Examination of Differences

Appendix 16 A: Analysis of Variance

Data Analysis: Investigation of Association

Multivairate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling

Appendix: More Multivariate Statistical Techniques

The Research Report

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Exam 9: Questionnaires and Data Collection Forms

Questionnaire design:

Which of the following are true of observational data forms?

Which of the following is NOT recommended for handling sensitive issues when designing questionnaires?

When developing a question for a questionnaire, which of the following is NOT an important consideration in determining question content?

Which of the following about questionnaire design is TRUE?

What is wrong with this question? What is your annual income? (please check) _$10,000-$25,000 _$25,000-$40,000 _$40,000-$50,000 _$50,000-$75,000

Marketing Research: Its Everywhere

Alternative Approaches to Marketing Intelligence

The Research Process and Problem Formulation

Research Design, Exploratory Research, and Qualitative Data

Descriptive Research

Causal Designs

Data Collection: Secondary Data

Data Collection: Primary Data

Attitude Measurement

Appendix 10: Psychological Measurement

Sampling Procedures

Sample Size

Collecting the Data: Field Procedures and Nonsampling Error

Data Analysis: Preliminary Steps

Appendix 14: Chi-Square Tests

Data Analysis: Basic Questions

Appendix 15 A: Quick Stats Review

Data Analysis: Examination of Differences

Appendix 16 A: Analysis of Variance

Data Analysis: Investigation of Association

Multivairate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling

Appendix: More Multivariate Statistical Techniques

The Research Report

Filters