Question 1

Benchmarking is an example of what kind of research?

Accepted Answer

A)  a literature search 
B)  focus group 
C)  analysis of selected cases 
D)  descriptive research 
E)  causal research 
A)  a literature search 
B)  focus group 
C)  analysis of selected cases 
D)  descriptive research 
E)  causal research

Question 2

Ethnographers (circle one):

Accepted Answer

A) watch consumers use products in their homes 
B) talk to consumers about how they use products in their homes 
C) make some field observations without talking to consumers 
D) all of the above are true 
E) only a and b are true 
A) watch consumers use products in their homes 
B) talk to consumers about how they use products in their homes 
C) make some field observations without talking to consumers 
D) all of the above are true 
E) only a and b are true

Question 3

Focus groups are useful for all of the following purposes EXCEPT

Accepted Answer

A)  generating hypotheses. 
B)  gaining new insights into product usage. 
C)  testing cause-effect relationships. 
D)  a and c. 
E)  b and c. 
A)  generating hypotheses. 
B)  gaining new insights into product usage. 
C)  testing cause-effect relationships. 
D)  a and c. 
E)  b and c.

Benchmarking is an example of what kind of research?

Ethnographers (circle one):

Focus groups are useful for all of the following purposes EXCEPT

Marketing Research: Its Everywhere

Alternative Approaches to Marketing Intelligence

The Research Process and Problem Formulation

Descriptive Research

Causal Designs

Data Collection: Secondary Data

Data Collection: Primary Data

Questionnaires and Data Collection Forms

Attitude Measurement

Appendix 10: Psychological Measurement

Sampling Procedures

Sample Size

Collecting the Data: Field Procedures and Nonsampling Error

Data Analysis: Preliminary Steps

Appendix 14: Chi-Square Tests

Data Analysis: Basic Questions

Appendix 15 A: Quick Stats Review

Data Analysis: Examination of Differences

Appendix 16 A: Analysis of Variance

Data Analysis: Investigation of Association

Multivairate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling

Appendix: More Multivariate Statistical Techniques

The Research Report

Filters

Exam 4: Research Design, Exploratory Research, and Qualitative Data

Benchmarking is an example of what kind of research?

Ethnographers (circle one):

Focus groups are useful for all of the following purposes EXCEPT

Marketing Research: Its Everywhere

Alternative Approaches to Marketing Intelligence

The Research Process and Problem Formulation

Descriptive Research

Causal Designs

Data Collection: Secondary Data

Data Collection: Primary Data

Questionnaires and Data Collection Forms

Attitude Measurement

Appendix 10: Psychological Measurement

Sampling Procedures

Sample Size

Collecting the Data: Field Procedures and Nonsampling Error

Data Analysis: Preliminary Steps

Appendix 14: Chi-Square Tests

Data Analysis: Basic Questions

Appendix 15 A: Quick Stats Review

Data Analysis: Examination of Differences

Appendix 16 A: Analysis of Variance

Data Analysis: Investigation of Association

Multivairate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling

Appendix: More Multivariate Statistical Techniques

The Research Report

Filters