Exam 12: Capturing and Keeping an Audience

There is no value in a site visitor who returns multiple times if he or she is not generating revenue for the site.

E-commerce sites with a large selection should be updated ____ at a minimum.

B2B sites for a small company should be updated ____ at a minimum.

____ award a designated number of points to consumers with each purchase, usually based on the total purchase amount.

Loyalty programs are always between the brand and the consumer.

B2B sites usually require human contact in order to initiate a sale.

____ refers to the proportion of customers that discontinue a service or their association with a brand during a given time period.

Attractive design gives users a sense that the site is established and professional, and that a solid, legitimate company is behind it.

The Web site feature that ranks highest among shoppers in terms of heightening site loyalty is ____.

____ are meant to be an ongoing stream of thought by a single publisher or organization.