Exam 1: An Overview of the Web

For people who aren't naturally comfortable in real-life social situations going online and having an opportunity to interact with people through text gives them more control over what they're saying, and time to compose their reply.

With the ____ method, advertisers are charged a pre-set amount for each time an ad appears on a site, regardless of whether or not users click on it.

In the 1990s, venture capitalists rushed to fund new ideas and get in on one of the greatest technological growth periods since the start of the Industrial Revolution.

According to a February 2008 Business Week article, a full ____% of all new marriages in the U.S. are the result of relationships that started on just one online dating site, eHarmony.com.

The Web invented social networking.

Using Second Life currency, the____, users can purchase land, build homes and stores, and create virtual businesses.

Understanding usage trends and demographics is vital to the development of an effective Web site and to the formulation of a successful marketing strategy.

At its very heart, marketing is the study of ____.

With the support of every major music publisher, Apple changed the entire music industry with the launch of Flash.

A ____ is a Web site on which people can post a comment or question on a variety of topics, and other users can post responses.

A brand is more than just a product or a service or the company behind it.

According to a December 2007 survey of Internet activities by the Pew Internet & American Life Project, over ____% of all Internet users now engage in online banking.

In June 1963, HTML was released and changed the world forever.

Paul Kunz developed a system meant to "allow links to be made to any information anywhere," by combining hypertext with the Internet.

Ultimately, a ____ is really the combination of reputation based on past performance and consumer expectation of future results.

____ are investors who invest cash in new and emerging businesses.

In the 1950s, ARPA (Advanced Research Projects Agency)-a division of the U.S. Defense Department-was launched in response to Sputnik, the Soviets' first venture into space.

One prediction about the Internet is that society's ability to relate in personal settings will increase as people have more ability to practice social skills in the comfort that a virtual environment offers.

____ includes advertising in print publications such as magazines and newspapers, running TV or radio commercials, sending direct mail ads, or other such efforts.

A study by researchers Peter Lyman and Hal Varian at the University of California at Berkeley determined that about 500,000 messages are sent via instant messaging-each day.