Exam 13: Traffic Analysis and Measuring for Success

Google Analytics requires that developers put the lines of code directly above the ____ code at the bottom of the page.

The higher the bounce rate number is, the better your site.

A Webinar can include live video, presentation slides, and the ability for the audience to ask public or private questions.

One of the most popular solutions for analyzing which marketing effort is responsible for which traffic is to set up a series of landing pages.

In Google Analytics, the ____ is located at the top of the dashboard and shows the activity on the site within a specified time period.

Establishing specific goals and continually measuring progress toward those goals allows marketers to zero in on the often elusive, ever-changing recipe for achieving Web site success.

The ____ section of a tracking site provides a much deeper analysis of the visitors that come to the site.

____ marketing efforts can help increase the number of visitors to a site, but the site must be designed in such a way as to keep people there longer.

In Google Analytics, each day is represented by a(n) ____ marking how many visits were made to the site that day.

Users of ____ can track how long visitors have stayed on a site, how many pages they have looked at, and how often they come back.

____ is the positive or negative return that is generated from any investment, including marketing and Web efforts.

In Google Analytics, users can change the parameters of the timeline to review any one date or date range by using the ____.

The ____ gives an in-depth look at the content on a site, how it is being viewed, and which pages connect most strongly with the visiting audience.

E-commerce sites often set goals based on ____.

The content program lists every page of the site in order of the most visited, providing information for each page.

For sites that want users to register as members, sign up for an online newsletter, or otherwise subscribe to the site, marketers set goals that are based on ____.

In most cases, the statistics provided by tracking programs tell the entire story.

The goal of increased brand recognition is easy and inexpensive to measure.

In Google Analytics, users can compare one time frame to another such as the first quarter of the current year vs. the first quarter of the previous year to see if growth has been achieved.

One particularly interesting feature of tracking programs, especially for B2B sites, is the ability to see patterns in who has been visiting a site.