Exam 3: Social Media and Social Networking Sites

While making new friends and keeping in touch with old friends is the point of most generalist social networking sites, smaller social networks help people stay in touch with their family, or form a community based on common lifestyles.

Niche social networking sites are mostly used for staying in touch with large groups of friends, meeting new people, expressing artistic creativity, and other entertainment-based activities.

Social media tools allow marketers without large advertising budgets to reach a target audience.

Recommendations and referrals are of little value in most business transactions.

Because marketers rarely benefit from reaching all age groups, understanding who uses what, when, and how helps marketers effectively hone their strategies.

____ sites are social networks based on a specific interest or topic, or geared toward reaching a specific demographic.

Social media helps individuals meet people they might not otherwise have.

Typically, marketers reach out to social networking audiences through online banner and display ads, as well as sponsorships of network-run events, such as online concerts or movie previews.

Virtual worlds are computer-generated simulated environments in which users can engage each other through the use of ____.

Advertisers on dating sites are usually targeting a younger, single audience with offers relating to everything from fashion and travel to services that help people create better online profiles.

People who create profiles on generalist social networking sites are active in creating private communications with the people in their networks; however, public communications are much less common.

Companies that utilize these tools report that the biggest hurdle in pursuing social media strategies is the lack of ____.

The advantage of social networking sites is that developers of these sites do not have to generate any significant amount of content.

Leisure-oriented retail sites such as those selling music, books, movies, event tickets, fashion, and technology products ranked high among active social networking audiences.

Larger-scale ad projects with more significant budgets are typically worked out through a(n) ____ deal between the advertiser and the specific social network site.

____ is a marketing strategy that encourages people, companies, and organizations to get their content distributed as widely as possible throughout the social media universe.

Middle-aged adults make up the largest portion of the population on generalist social networking sites.

Unlike most industries, which have room for multiple competitors-sometimes hundreds in a given category-the generalist social networking sector has little tolerance for too many players.

____ are keywords associated with the Web page in question.

Over ____% of all major U.S. corporations (those with over 500 employees) use social media technology.