Exam 2: Types of Web Sites

Successful Web site owners are strong motivators and managers.

B2B sites have tended to be ahead of other sites in terms of aesthetics and development innovation.

C2C stands for customer to consumer marketing.

Within the interconnected tangle of links that makes up the Web, millions of sites vary from each other not just in how they are designed, but in their purpose.

In the case of a large site, ____ will be assigned to specific projects within the development umbrella and will report their progress back to the account manager.

____ Web sites include a variety of sites, reaching any number of different markets.

The ____ works with the site owner to understand the purpose of the site and identify any specific features required.

A ____ collects information from Web sites and other portals based on a central theme.

For marketers, the ability to reach users through social media networks creates a unique opportunity, both in increased awareness and perceived brand acceptance on behalf of the target market.

Sometimes the most time-consuming and daunting task in developing a new site is the creation of the content.

____ act as the central point of contact for the entire team and manage the development process so that the final site meets the required specifications and is completed on time.

Creative directors develop the vision for the site-the concept, look and feel, layout, mood, and message.

____, a program developed by Adobe, has played a large role in the popularity of both online gaming and video sharing.

Perhaps more than any other type of site, ____ sites enjoy a particularly valuable quality: user retention per visit.

Although different business models exist for each social media site, e-commerce, rather than advertising, is the primary source of revenue.

____ sites are increasingly offering games that are either sponsored by a particular brand or created by them, with the product playing the central role.

____ is the buying and selling of goods and services over electronic systems, most notably via the Web.

Creative directors will usually develop a ____, which is a diagram that establishes the navigational elements and organization of the site.

Creative directors ensure that deadlines and benchmarks are met, individual site elements pass quality control standards, and progress reports, approvals, and opinions are communicated among the team members.

____ make the site happen and confer with the creative director to determine which creative visions are feasible, based on financial and time constraints.