Exam 5: Web-Based Video

The cost of servers and the potential complexities of developing a site capable of showing videos have become affordable for the average user.

Professional video production can be among the most complex and exhausting undertakings when it comes to the development of content.

____ are the way in which videos are encoded.

With progressive download, the video ultimately resides on the viewer's computer so that he or she can watch it multiple times without having to wait for it to download again.

Heavy viewers, which make up the top 20% of all online viewers, watch an astounding 1000 minutes of online videos each month.

The FLV format is created using a ____ compression method, which means that data is eliminated during the compression in order to reduce the file to a much smaller size.

Online video allows marketers to generate an ____ connection between the marketer and the viewer.

Companies often upload videos to video-sharing sites as well as to their own sites.

____ allow more advanced control, including the capability to detect the viewer's bandwidth.

Most often, video shoots take place in a ____, which is specifically meant to accommodate video and film productions.

The ____ is a program used to compress video files.

Streaming video is downloaded to a viewer's hard drive in small bits called streams.

According to a study by JupiterResearch, ____% of all online video watchers are comfortable accepting ads as a necessary means of keeping the content free to view

MySpace TV allows users to upload their videos, which can also be embedded in the user's own MySpace profile, and it features a series of channels with more professionally produced content from both outside sources and MySpace itself.

Viewers tend to be patient when their viewing experience is interrupted.

Companies are beginning to build entire Web sites around video-based concepts rather than just incorporating videos into portions of their sites.

Twenty percent of all viewers will quickly leave a site if the viewing experience is poor, and a quarter of those people are unlikely ever to return to that site.

Popular video-sharing Web sites like You-Tube and Google Video allow you to upload video files, which the sites will convert to .mov files and host for a small fee.

Like blogging and social networking, Web video viewers have specific demographic characteristics, and online audiences are involved in video in a variety of ways.

Video-sharing sites virtually eliminate the costs and hassles for producers and create a central place where viewers can come to watch a variety of videos.