Exam 5: Web-Based Video

With only 25% of audiences preferring to watch professionally produced video content on the Web, re-broadcast is a rapidly declining segment of the Internet population.

Light consumers of online videos tend to also be the lightest consumers of TV, with 75% watching five or less hours of TV each week.

Video has long been a mainstay of ____ campaigns, with television commercials being the most common application.

____ are the software that plays the videos.

With the Flash player, developers can create their own custom ____.

Like social networking and blogging, the dominant online video viewing demographic is made up of younger males between the ages of ____.

Web surfing and frustration often go hand-in-hand, as users who have grown accustomed to receiving information quickly and clearly can easily lose patience when a site does not immediately yield those results.

Once the concept has been settled, marketers need to write a ____.

Typically, as file sizes get smaller, the quality of the image deteriorates.

____ videos typically provide step-by-step instructions on topics such as using a specific product or how to program a Web page.

Often, video-driven sites include ____ applications.

TV commercials, which usually tell a complete story in just 30 seconds, only require a few days of creative concept development.

Streaming videos begin playing very quickly.

Online video has become an important part of the social media revolution, infiltrating sites in practically every category and expanding into its own industry.

____ gives marketers the opportunity to present a more complete picture.

The only true downside to using the Flash format is the extra step needed to convert original files from .mov, .wmv, or other formats into an .flv.

The home page for MySpace TV allows users to upload their own videos and watch other user videos, but does not allow channel browsing of other videos.

Once shot, the video tape created must be ____-brought into the computer for editing.

In 2007, over ____% of U.S. companies had plans to include online videos as part of their marketing strategy.

Clever programmers, designers, and producers are working together to develop more engaging and interactive experiences for their visitors which makes visitors part of that product's ____.