Question 1

The growing success of drive-thrus, frozen prepared meals, and other such conveniences are a result of which environmental force?

Accepted Answer

A)  food safety laws 
B)  lifestyle changes 
C)  technology improvements 
D)  declining disposable income 
E)  demographics 
A)  food safety laws 
B)  lifestyle changes 
C)  technology improvements 
D)  declining disposable income 
E)  demographics

Question 2

Canada's Airline industry is comprised of two major carriers and a handful of small competitors. Define and explain the market structure at work, and provide an example of one airline's market position along with their current marketing activities.

Accepted Answer

Canada's Airline industry is an oligopol

Question 3

At a "home show,"visitors are offered a chance to win a gift certificate from a renovations company. To enter, they must complete a ballot with personal information including their name, address, telephone number, and also information about their home. The information collected is protected by which piece of Canadian legislation?

Accepted Answer

A)  Fair Information Practices Act 
B)  Personal Information Protection and Electronic Documents Act 
C)  Corporate Information Control Act 
D)  Competition Act 
E)  Privacy Protection Act 
A)  Fair Information Practices Act 
B)  Personal Information Protection and Electronic Documents Act 
C)  Corporate Information Control Act 
D)  Competition Act 
E)  Privacy Protection Act

Question 4

The Competition Bureau recently found Bell Canada in violation of the National Do Not Call List, which meant.

Accepted Answer

A)  the company had to pay a minimal fine to the bureau 
B)  the CRTC (Canadian Radio-Television Telecommunications Commission) temporarily shut down Bell's sales department. 
C)  Bell Canada is no longer allowed to call Canadians to offer them sales promotions. 
D)  Bell Canada was required to change their practice and pay a record-setting fee. 
E)  Competitors like Rogers and Telus were given an advantage by the bureau to "even the playing field." 
A)  the company had to pay a minimal fine to the bureau 
B)  the CRTC (Canadian Radio-Television Telecommunications Commission) temporarily shut down Bell's sales department. 
C)  Bell Canada is no longer allowed to call Canadians to offer them sales promotions. 
D)  Bell Canada was required to change their practice and pay a record-setting fee. 
E)  Competitors like Rogers and Telus were given an advantage by the bureau to "even the playing field."

Question 5

What are the most important indicators for assessing the state of the Canadian economy?

Accepted Answer

A)  GDP, the unemployment rate, trade balance, value of the Canadian dollar in terms of U.S. dollars 
B)  GDP, annual interest rate, the U.S. economy 
C)  interest rates, GDP, inflation 
D)  value of the Canadian dollar, inflation, trade with China 
E)  imports, the U.S. economy, interest rates 
A)  GDP, the unemployment rate, trade balance, value of the Canadian dollar in terms of U.S. dollars 
B)  GDP, annual interest rate, the U.S. economy 
C)  interest rates, GDP, inflation 
D)  value of the Canadian dollar, inflation, trade with China 
E)  imports, the U.S. economy, interest rates

Question 6

What is the term for concentrating resources in one distinguishable segment of the market?

Accepted Answer

A)  market laggard 
B)  market challenger 
C)  market follower 
D)  market nicher 
E)  market leader 
A)  market laggard 
B)  market challenger 
C)  market follower 
D)  market nicher 
E)  market leader

Question 7

Which of the following was the fastest growing economy in the Group of Seven Industrialized Democracies (G7) in 2017?

Accepted Answer

A)  France 
B)  Germany 
C)  Italy 
D)  Japan 
E)  Canada 
A)  France 
B)  Germany 
C)  Italy 
D)  Japan 
E)  Canada

Question 8

Although the Canadian business community is working toward it, socially responsible marketing is not valued by consumers.

Accepted Answer

A) True 
 B)False

Question 9

The total value of goods and services produced in a country on an annual basis is called the GDP or Gross Domestic Product.

Accepted Answer

A) True 
 B)False

Question 10

An increasing number of Canadian children are born and raised outside of marriage.

Accepted Answer

A) True 
 B)False

Question 11

To secure future success, companies must recognize Canada's cultural diversity by targeting and meeting the needs of various ethnic groups.

Accepted Answer

A) True 
 B)False

Question 12

What external influences affect the marketing mix?

Accepted Answer

A)  the competition, the economy, and the distribution channels 
B)  social and demographic trends, public relations, and technology 
C)  product, price, and place 
D)  technology, laws and regulations, and the economy 
E)  laws and regulation, profit share, and pricing policies 
A)  the competition, the economy, and the distribution channels 
B)  social and demographic trends, public relations, and technology 
C)  product, price, and place 
D)  technology, laws and regulations, and the economy 
E)  laws and regulation, profit share, and pricing policies

Question 13

What does the term "disposable income"refer to?

Accepted Answer

A)  One's actual income before taxes. 
B)  One's actual income after taxes. 
C)  One's actual income after taxes and other expenses. 
D)  One's income available for all expenses. 
E)  One's income available for necessary expenses. 
A)  One's actual income before taxes. 
B)  One's actual income after taxes. 
C)  One's actual income after taxes and other expenses. 
D)  One's income available for all expenses. 
E)  One's income available for necessary expenses.

Question 14

Your text describes several trends that are changing Canadian lifestyles. Choose any one of these trends and describe the trend then give an example of a product or service that has been successfully marketed to take advantage of this trend.

Accepted Answer

Lifestyle trends and examples noted in t

Question 15

Why is it important for Canadian marketers to consider the state of the U.S. economy as an important factor of the external marketing environment?

Accepted Answer

A)  The United States is Canada's largest trading partner. 
B)  Most Canadian businesses are managed out of the United States. 
C)  Canada's negative trade balance is due to U.S. policy. 
D)  Laws in the United States supersede Canadian business law. 
E)  81% of U.S. exports are purchased by Canadians. 
A)  The United States is Canada's largest trading partner. 
B)  Most Canadian businesses are managed out of the United States. 
C)  Canada's negative trade balance is due to U.S. policy. 
D)  Laws in the United States supersede Canadian business law. 
E)  81% of U.S. exports are purchased by Canadians.

Question 16

A monopoly is a market situation in which a few large firms control the market.

Accepted Answer

A) True 
 B)False

Question 17

What is the term given to the generation of people simultaneously trying to take care of dependent children and aging relatives?

Accepted Answer

A)  mini-boomers 
B)  caregivers 
C)  sandwich 
D)  blended family 
E)  dependers 
A)  mini-boomers 
B)  caregivers 
C)  sandwich 
D)  blended family 
E)  dependers

Question 18

As consumer lifestyles change, so too must the marketing strategies of the companies providing them with products and services. Identify three lifestyle trends that are currently impacting Canadian marketers. For each trend that you identify, provide an example to demonstrate how a company has responded to the trend.

Accepted Answer

Examples will vary from student to stude

Question 19

Molson and Labatt breweries control over two-thirds of the Canadian beer market. What kind of market structure are they part of?

Accepted Answer

A)  monopoly 
B)  partnership alliance 
C)  strategic alliance 
D)  monopolistic competition 
E)  oligopoly 
A)  monopoly 
B)  partnership alliance 
C)  strategic alliance 
D)  monopolistic competition 
E)  oligopoly

Question 20

More Canadians than ever before are moving to rural areas.

Accepted Answer

A) True 
 B)False

The growing success of drive-thrus, frozen prepared meals, and other such conveniences are a result of which environmental force?

Canada's Airline industry is comprised of two major carriers and a handful of small competitors. Define and explain the market structure at work, and provide an example of one airline's market position along with their current marketing activities.

The Competition Bureau recently found Bell Canada in violation of the National Do Not Call List, which meant.

What are the most important indicators for assessing the state of the Canadian economy?

What is the term for concentrating resources in one distinguishable segment of the market?

Which of the following was the fastest growing economy in the Group of Seven Industrialized Democracies (G7) in 2017?

Although the Canadian business community is working toward it, socially responsible marketing is not valued by consumers.

The total value of goods and services produced in a country on an annual basis is called the GDP or Gross Domestic Product.

An increasing number of Canadian children are born and raised outside of marriage.

To secure future success, companies must recognize Canada's cultural diversity by targeting and meeting the needs of various ethnic groups.

What external influences affect the marketing mix?

What does the term "disposable income"refer to?

Your text describes several trends that are changing Canadian lifestyles. Choose any one of these trends and describe the trend then give an example of a product or service that has been successfully marketed to take advantage of this trend.

Why is it important for Canadian marketers to consider the state of the U.S. economy as an important factor of the external marketing environment?

A monopoly is a market situation in which a few large firms control the market.

What is the term given to the generation of people simultaneously trying to take care of dependent children and aging relatives?

Molson and Labatt breweries control over two-thirds of the Canadian beer market. What kind of market structure are they part of?

More Canadians than ever before are moving to rural areas.

Contemporary Marketing

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Strategy

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

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Exam 2: The External Marketing Environment

The growing success of drive-thrus, frozen prepared meals, and other such conveniences are a result of which environmental force?

Canada's Airline industry is comprised of two major carriers and a handful of small competitors. Define and explain the market structure at work, and provide an example of one airline's market position along with their current marketing activities.

The Competition Bureau recently found Bell Canada in violation of the National Do Not Call List, which meant.

What are the most important indicators for assessing the state of the Canadian economy?

What is the term for concentrating resources in one distinguishable segment of the market?

Which of the following was the fastest growing economy in the Group of Seven Industrialized Democracies (G7) in 2017?

Although the Canadian business community is working toward it, socially responsible marketing is not valued by consumers.

The total value of goods and services produced in a country on an annual basis is called the GDP or Gross Domestic Product.

An increasing number of Canadian children are born and raised outside of marriage.

To secure future success, companies must recognize Canada's cultural diversity by targeting and meeting the needs of various ethnic groups.

What external influences affect the marketing mix?

What does the term "disposable income"refer to?

Your text describes several trends that are changing Canadian lifestyles. Choose any one of these trends and describe the trend then give an example of a product or service that has been successfully marketed to take advantage of this trend.

Why is it important for Canadian marketers to consider the state of the U.S. economy as an important factor of the external marketing environment?

A monopoly is a market situation in which a few large firms control the market.

What is the term given to the generation of people simultaneously trying to take care of dependent children and aging relatives?

Molson and Labatt breweries control over two-thirds of the Canadian beer market. What kind of market structure are they part of?

More Canadians than ever before are moving to rural areas.

Contemporary Marketing

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Strategy

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters