Exam 2: The External Marketing Environment

What market structure are laundry detergent and candy bars part of?

Canadians are protected by multiple privacy laws that place limits on collection, use, and disclosure of personal info.

A brand that has entered the market late and is content for its market share to be lower than a more dominant brand is called a

The belief that it is less expensive and more profitable to hold on to current customers than attract new ones is a fundamental premise of customer relationship management. How has technology made this marketing theory's implementation more practical?

How can a company act in a socially responsible manner with regard to the environment? Use examples in your response.

As Canadians work more and longer hours, businesses are adjusting by offering convenience services.

How can economic influences affect marketing strategies? Identify three key economic variables and describe the influence that each has on the marketing process.

Artificial Intelligence in marketing can involve using software and algorithms to write marketing content with minimal human contact.

What is the ultimate goal of CRM marketing?

Describe how the economic situation in the United States can impact Canada.

The economic prosperity of the early part of the millennium has increased the spending power of the average Canadian consumer.

In Canada, the Competition Act is the entity that regulates the legal environment for marketing and other business practices in Canada.

Identify and explain the four different competitive positions a car company could occupy.

Governments and industry regulators have minimal impacts on marketing decisions.

How will the purchasing power of an income of $30,000 be affected if inflation increases?

The people born in the mini-boom that occurred in the late 1980s are now more frequently referred to as Generation Y, or millennials.

The traditional 40-hour work week is a myth.

Marketing communications budgets are redirecting funds from traditional media (television, radio, newspaper, magazine, and outdoor advertising) to technology-based, direct consumer communications.

What would be the best way to classify Morrison's Shoes, which concentrates only on the oversize footwear market segment?

What is a CMA?