Question 1

About two-thirds of Canada's population growth over the last five years can be attributed to which factor?

Accepted Answer

A)  economic growth 
B)  death rates 
C)  immigration 
D)  birth rates 
E)  improved health care 
A)  economic growth 
B)  death rates 
C)  immigration 
D)  birth rates 
E)  improved health care

Question 2

A beverage company that donates 1% of their sales to charities while producing profitable, environmentally sustainable drink bottles is focused on the "triple bottom line."

Accepted Answer

A) True 
 B)False

Question 3

Indirect competition is competition from substitute products that offer customers the same benefit.

Accepted Answer

A) True 
 B)False

Question 4

When the Canadian dollar is worth $0.85 USD, what is the effect on Canadian-produced goods?

Accepted Answer

A)  They are attractive to U.S. buyers because they are a lower price than U.S.-produced goods. 
B)  They are unattractive to U.S. buyers because they risk supporting a weak economy. 
C)  They are unattractive to U.S. buyers because they are a higher price than U.S.-produced goods. 
D)  They are attractive to U.S. buyers because the higher Canadian quality justifies the high prices. 
E)  They are unattractive to U.S. buyers because they are subject to tariffs and duties. 
A)  They are attractive to U.S. buyers because they are a lower price than U.S.-produced goods. 
B)  They are unattractive to U.S. buyers because they risk supporting a weak economy. 
C)  They are unattractive to U.S. buyers because they are a higher price than U.S.-produced goods. 
D)  They are attractive to U.S. buyers because the higher Canadian quality justifies the high prices. 
E)  They are unattractive to U.S. buyers because they are subject to tariffs and duties.

Question 5

Market leader refers to the company with the highest level of recognition in the mind of the target market.

Accepted Answer

A) True 
 B)False

Question 6

Which offices administer laws, regulations, and policies that influence business and marketing activities?

Accepted Answer

A)  Office of Packaging and Labelling and Bureau of Product Safety 
B)  Communications Policy Bureau and Bureau of Corporate Affairs 
C)  Bureau of Consumer Affairs and Bureau of Corporate Affairs 
D)  Competition Bureau and Office of Consumer Affairs 
E)  Bureau of Competition Policy and the Bureau of Consumer Affairs 
A)  Office of Packaging and Labelling and Bureau of Product Safety 
B)  Communications Policy Bureau and Bureau of Corporate Affairs 
C)  Bureau of Consumer Affairs and Bureau of Corporate Affairs 
D)  Competition Bureau and Office of Consumer Affairs 
E)  Bureau of Competition Policy and the Bureau of Consumer Affairs

Question 7

Trends indicate that e-commerce has reached a plateau in Canada.

Accepted Answer

A) True 
 B)False

Question 8

The concentration of wealth among higher-income groups in Canada is a trend most favourable to marketers of which of the following?

Accepted Answer

A)  home-care services 
B)  ethnic cuisine 
C)  pharmaceuticals 
D)  town houses 
E)  Rolex watches 
A)  home-care services 
B)  ethnic cuisine 
C)  pharmaceuticals 
D)  town houses 
E)  Rolex watches

Question 9

What are the current lifestyle and demographic trends in Canada?

Accepted Answer

The current social and demographic trend

Question 10

The diversity of brands in the toothpaste market is characteristic of which kind of market structure?

Accepted Answer

A)  monopolistic competition 
B)  pure competition 
C)  indirect competition 
D)  diverse competition 
E)  oligopoly 
A)  monopolistic competition 
B)  pure competition 
C)  indirect competition 
D)  diverse competition 
E)  oligopoly

Question 11

Given the forecasts regarding the aging trends of the Canadian population, which of the following product segments is likely to grow the most?

Accepted Answer

A)  products that extend longevity and vitality 
B)  toys 
C)  infant products 
D)  educational services and products 
E)  fashion clothing and accessories 
A)  products that extend longevity and vitality 
B)  toys 
C)  infant products 
D)  educational services and products 
E)  fashion clothing and accessories

Question 12

Which Industry Canada bureau would investigate a proposed merger between the country's two largest home retailers?

Accepted Answer

A)  Bureau of Communications Policy 
B)  Competition Bureau 
C)  Bureau of Fair Competition 
D)  Office of Consumer Affairs 
E)  Bureau of Corporate Affairs 
A)  Bureau of Communications Policy 
B)  Competition Bureau 
C)  Bureau of Fair Competition 
D)  Office of Consumer Affairs 
E)  Bureau of Corporate Affairs

Question 13

Describe recent Canadian media usage trends. What are marketers doing to adapt to these trends?

Accepted Answer

Canadians are spending less time with tr

Question 14

What is the best definition of market share?

Accepted Answer

A)  profit of one competitor expressed as a percentage of the total industry profit 
B)  total sales volume of all competitors 
C)  sales volume of one competitor expressed as a percentage of the leader's sales 
D)  total market sales volume divided by the number of competitors 
E)  sales volume of one competitor expressed as a percentage of the total market sales 
A)  profit of one competitor expressed as a percentage of the total industry profit 
B)  total sales volume of all competitors 
C)  sales volume of one competitor expressed as a percentage of the leader's sales 
D)  total market sales volume divided by the number of competitors 
E)  sales volume of one competitor expressed as a percentage of the total market sales

Question 15

What is the strategy where companies customize products to meet the precise needs of customers?

Accepted Answer

A)  target of one 
B)  niche product 
C)  personal service 
D)  mass customization 
E)  bull's eye 
A)  target of one 
B)  niche product 
C)  personal service 
D)  mass customization 
E)  bull's eye

Question 16

An individual born in 1968 is part of the "baby bust"generation.

Accepted Answer

A) True 
 B)False

Question 17

Name specific uncontrollable external variables that exist in today's market that impact a shoe manufacturer.

Accepted Answer

- The economy: During a recession people

Question 18

Describe how the Canadian family is changing.

Accepted Answer

Families are getting smaller and less tr

Question 19

The demand for higher education is delaying the age of marriage in Canada.

Accepted Answer

A) True 
 B)False

Question 20

What type of competition is there between a cola drink and bottled water?

Accepted Answer

A)  alternate competition 
B)  indirect competition 
C)  marginal competition 
D)  head-on competition 
E)  direct competition 
A)  alternate competition 
B)  indirect competition 
C)  marginal competition 
D)  head-on competition 
E)  direct competition

About two-thirds of Canada's population growth over the last five years can be attributed to which factor?

A beverage company that donates 1% of their sales to charities while producing profitable, environmentally sustainable drink bottles is focused on the "triple bottom line."

Indirect competition is competition from substitute products that offer customers the same benefit.

When the Canadian dollar is worth $0.85 USD, what is the effect on Canadian-produced goods?

Market leader refers to the company with the highest level of recognition in the mind of the target market.

Which offices administer laws, regulations, and policies that influence business and marketing activities?

Trends indicate that e-commerce has reached a plateau in Canada.

The concentration of wealth among higher-income groups in Canada is a trend most favourable to marketers of which of the following?

What are the current lifestyle and demographic trends in Canada?

The diversity of brands in the toothpaste market is characteristic of which kind of market structure?

Given the forecasts regarding the aging trends of the Canadian population, which of the following product segments is likely to grow the most?

Which Industry Canada bureau would investigate a proposed merger between the country's two largest home retailers?

Describe recent Canadian media usage trends. What are marketers doing to adapt to these trends?

What is the best definition of market share?

What is the strategy where companies customize products to meet the precise needs of customers?

An individual born in 1968 is part of the "baby bust"generation.

Name specific uncontrollable external variables that exist in today's market that impact a shoe manufacturer.

Describe how the Canadian family is changing.

The demand for higher education is delaying the age of marriage in Canada.

What type of competition is there between a cola drink and bottled water?

Contemporary Marketing

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Strategy

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters

Exam 2: The External Marketing Environment

About two-thirds of Canada's population growth over the last five years can be attributed to which factor?

A beverage company that donates 1% of their sales to charities while producing profitable, environmentally sustainable drink bottles is focused on the "triple bottom line."

Indirect competition is competition from substitute products that offer customers the same benefit.

When the Canadian dollar is worth $0.85 USD, what is the effect on Canadian-produced goods?

Market leader refers to the company with the highest level of recognition in the mind of the target market.

Which offices administer laws, regulations, and policies that influence business and marketing activities?

Trends indicate that e-commerce has reached a plateau in Canada.

The concentration of wealth among higher-income groups in Canada is a trend most favourable to marketers of which of the following?

What are the current lifestyle and demographic trends in Canada?

The diversity of brands in the toothpaste market is characteristic of which kind of market structure?

Given the forecasts regarding the aging trends of the Canadian population, which of the following product segments is likely to grow the most?

Which Industry Canada bureau would investigate a proposed merger between the country's two largest home retailers?

Describe recent Canadian media usage trends. What are marketers doing to adapt to these trends?

What is the best definition of market share?

What is the strategy where companies customize products to meet the precise needs of customers?

An individual born in 1968 is part of the "baby bust"generation.

Name specific uncontrollable external variables that exist in today's market that impact a shoe manufacturer.

Describe how the Canadian family is changing.

The demand for higher education is delaying the age of marriage in Canada.

What type of competition is there between a cola drink and bottled water?

Contemporary Marketing

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Strategy

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters