Question 1

The trend toward the increasing use of online and mobile media is especially important to the marketer targeting

Accepted Answer

A)  the sandwich generation. 
B)  the baby boomers. 
C)  blended families. 
D)  the grey market. 
E)  Generation Z. 
A)  the sandwich generation. 
B)  the baby boomers. 
C)  blended families. 
D)  the grey market. 
E)  Generation Z.

Question 2

Consider the expression "the rich are getting richer and the poor are getting poorer."Give some examples of successful companies and products that are benefitting from this trend.

Accepted Answer

Examples provided by students may vary t

Question 3

As of 2013, which media do consumers spend the most time with?

Accepted Answer

A)  magazines 
B)  radio 
C)  television 
D)  the Internet 
E)  newspapers 
A)  magazines 
B)  radio 
C)  television 
D)  the Internet 
E)  newspapers

Question 4

Consumers are expressing a stronger concern for health and welfare. Marketers are responding by

Accepted Answer

A)  making changes to their products by packaging smaller single-serving sizes. 
B)  lobbying governments to change the laws around food labelling. 
C)  ensuring that health claims are at the forefront of all marketing communications efforts. 
D)  completely restructuring all their product lines to align with these concerns. 
E)  helping Canadians find more free time by reducing the working hours of company staff. 
A)  making changes to their products by packaging smaller single-serving sizes. 
B)  lobbying governments to change the laws around food labelling. 
C)  ensuring that health claims are at the forefront of all marketing communications efforts. 
D)  completely restructuring all their product lines to align with these concerns. 
E)  helping Canadians find more free time by reducing the working hours of company staff.

Question 5

The sandwich generation is so named because their fast-paced lifestyles have them consuming greater quantities of fast-food products, such as submarine sandwiches and burgers.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following trends in media usage is driving marketing now?

Accepted Answer

A)  integrated media 
B)  targeted TV 
C)  online sales 
D)  television growth 
E)  Internet usage 
A)  integrated media 
B)  targeted TV 
C)  online sales 
D)  television growth 
E)  Internet usage

Question 7

Which of the following is an example of direct competition?

Accepted Answer

A)  Coca-Cola competing with milk for a share of the beverage market 
B)  Iam's cat food competing with Meow Mix cat food for share of the cat food market 
C)  Air Canada competing with VIA Rail for share of the transportation market 
D)  Wine coolers competing with beer for share of the beverage market 
E)  Cheerios competing with Dad's Cookies for share of the breakfast food market 
A)  Coca-Cola competing with milk for a share of the beverage market 
B)  Iam's cat food competing with Meow Mix cat food for share of the cat food market 
C)  Air Canada competing with VIA Rail for share of the transportation market 
D)  Wine coolers competing with beer for share of the beverage market 
E)  Cheerios competing with Dad's Cookies for share of the breakfast food market

Question 8

If inflation rises, a $50,000 income in 2006 will be worth more than it would have been in 2005.

Accepted Answer

A) True 
 B)False

Question 9

The inflation level in 2014 was 1%, and Samantha Gibbons was just told her annual 2014 salary of $45,000 was not going to increase in 2015. How will this affect Samantha?

Accepted Answer

A)  She will suffer from economic recession. 
B)  She will be able to purchase less. 
C)  She will suffer from inflation. 
D)  She will have reduced disposable income. 
E)  Her purchasing power will inflate. 
A)  She will suffer from economic recession. 
B)  She will be able to purchase less. 
C)  She will suffer from inflation. 
D)  She will have reduced disposable income. 
E)  Her purchasing power will inflate.

Question 10

Companies cannot control the external environment, therefore it is not important to the development of marketing strategies. Do you agree or disagree with this statement? Justify your position.

Accepted Answer

Although uncontrollable, the external en

Question 11

A lower bank rate can help boost the economy by making it less expensive for businesses and individuals to borrow money.

Accepted Answer

A) True 
 B)False

Question 12

Which of the follow media allows marketers to benefit from a dialogue with customers?

Accepted Answer

A)  radio 
B)  the Internet 
C)  newspapers 
D)  television 
E)  magazines 
A)  radio 
B)  the Internet 
C)  newspapers 
D)  television 
E)  magazines

Question 13

One of the alternatives to government regulation is self-regulation. Define this term, and provide an example of an organization responsible for this and an example of one of their initiatives.

Accepted Answer

Self-regulation is a form of regulation

Question 14

Which regulation governs company collection and use of customer information?

Accepted Answer

A)  Consumer Affairs Act 
B)  Canadian Marketing Association Act 
C)  Competition Act 
D)  PIPEDA 
E)  Industry Canada 
A)  Consumer Affairs Act 
B)  Canadian Marketing Association Act 
C)  Competition Act 
D)  PIPEDA 
E)  Industry Canada

Question 15

What is the name of the demographic group of which Ken and Irene, born in 1949 and 1951 respectively, are members?

Accepted Answer

A)  baby boomer 
B)  mini-boomer 
C)  baby buster 
D)  sandwich generation 
E)  blended family generation 
A)  baby boomer 
B)  mini-boomer 
C)  baby buster 
D)  sandwich generation 
E)  blended family generation

Question 16

What is the most important advantage that online and interactive communications technologies have over traditional communications media?

Accepted Answer

A)  They have been readily adopted by all target markets. 
B)  They are more easily managed. 
C)  They enable constant change. 
D)  They enable two-way communication between the company and its customers. 
E)  They facilitate the creation of mass communication messages to customers. 
A)  They have been readily adopted by all target markets. 
B)  They are more easily managed. 
C)  They enable constant change. 
D)  They enable two-way communication between the company and its customers. 
E)  They facilitate the creation of mass communication messages to customers.

Question 17

A small airline like Porter Air that focuses on providing in-flight experiences not offered by WestJet and Air Canada could be called a market nicher.

Accepted Answer

A) True 
 B)False

Question 18

A running shoe company allowing an audience to create their own gear online is an example of a direct-to-consumer channel.

Accepted Answer

A) True 
 B)False

Question 19

Home Depot's choice to strengthen its marketing by focusing on "breaking down the gender barrier and on appealing to culturally diverse market segments"demonstrates its consideration of which type of environmental force?

Accepted Answer

A)  demographic 
B)  competitive 
C)  technological 
D)  legal 
E)  economic 
A)  demographic 
B)  competitive 
C)  technological 
D)  legal 
E)  economic

Question 20

What kind of market structure is pure competition?

Accepted Answer

A)  One where there are few firms. 
B)  One where the difference between one company's product over another company's product is not that clear to consumers. 
C)  One where one firm serves the market. 
D)  One where firms offer a unique marketing mix based on price and other variables. 
E)  One where products are clearly distinguished by brand names. 
A)  One where there are few firms. 
B)  One where the difference between one company's product over another company's product is not that clear to consumers. 
C)  One where one firm serves the market. 
D)  One where firms offer a unique marketing mix based on price and other variables. 
E)  One where products are clearly distinguished by brand names.

The trend toward the increasing use of online and mobile media is especially important to the marketer targeting

Consider the expression "the rich are getting richer and the poor are getting poorer."Give some examples of successful companies and products that are benefitting from this trend.

As of 2013, which media do consumers spend the most time with?

Consumers are expressing a stronger concern for health and welfare. Marketers are responding by

The sandwich generation is so named because their fast-paced lifestyles have them consuming greater quantities of fast-food products, such as submarine sandwiches and burgers.

Which of the following trends in media usage is driving marketing now?

Which of the following is an example of direct competition?

If inflation rises, a $50,000 income in 2006 will be worth more than it would have been in 2005.

The inflation level in 2014 was 1%, and Samantha Gibbons was just told her annual 2014 salary of $45,000 was not going to increase in 2015. How will this affect Samantha?

Companies cannot control the external environment, therefore it is not important to the development of marketing strategies. Do you agree or disagree with this statement? Justify your position.

A lower bank rate can help boost the economy by making it less expensive for businesses and individuals to borrow money.

Which of the follow media allows marketers to benefit from a dialogue with customers?

One of the alternatives to government regulation is self-regulation. Define this term, and provide an example of an organization responsible for this and an example of one of their initiatives.

Which regulation governs company collection and use of customer information?

What is the name of the demographic group of which Ken and Irene, born in 1949 and 1951 respectively, are members?

What is the most important advantage that online and interactive communications technologies have over traditional communications media?

A small airline like Porter Air that focuses on providing in-flight experiences not offered by WestJet and Air Canada could be called a market nicher.

A running shoe company allowing an audience to create their own gear online is an example of a direct-to-consumer channel.

Home Depot's choice to strengthen its marketing by focusing on "breaking down the gender barrier and on appealing to culturally diverse market segments"demonstrates its consideration of which type of environmental force?

What kind of market structure is pure competition?

Contemporary Marketing

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Strategy

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters

Exam 2: The External Marketing Environment

The trend toward the increasing use of online and mobile media is especially important to the marketer targeting

Consider the expression "the rich are getting richer and the poor are getting poorer."Give some examples of successful companies and products that are benefitting from this trend.

As of 2013, which media do consumers spend the most time with?

Consumers are expressing a stronger concern for health and welfare. Marketers are responding by

The sandwich generation is so named because their fast-paced lifestyles have them consuming greater quantities of fast-food products, such as submarine sandwiches and burgers.

Which of the following trends in media usage is driving marketing now?

Which of the following is an example of direct competition?

If inflation rises, a $50,000 income in 2006 will be worth more than it would have been in 2005.

The inflation level in 2014 was 1%, and Samantha Gibbons was just told her annual 2014 salary of $45,000 was not going to increase in 2015. How will this affect Samantha?

Companies cannot control the external environment, therefore it is not important to the development of marketing strategies. Do you agree or disagree with this statement? Justify your position.

A lower bank rate can help boost the economy by making it less expensive for businesses and individuals to borrow money.

Which of the follow media allows marketers to benefit from a dialogue with customers?

One of the alternatives to government regulation is self-regulation. Define this term, and provide an example of an organization responsible for this and an example of one of their initiatives.

Which regulation governs company collection and use of customer information?

What is the name of the demographic group of which Ken and Irene, born in 1949 and 1951 respectively, are members?

What is the most important advantage that online and interactive communications technologies have over traditional communications media?

A small airline like Porter Air that focuses on providing in-flight experiences not offered by WestJet and Air Canada could be called a market nicher.

A running shoe company allowing an audience to create their own gear online is an example of a direct-to-consumer channel.

Home Depot's choice to strengthen its marketing by focusing on "breaking down the gender barrier and on appealing to culturally diverse market segments"demonstrates its consideration of which type of environmental force?

What kind of market structure is pure competition?

Contemporary Marketing

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Strategy

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters