Exam 9: Strategic Planning: Strategies, Tactics, and Competitive Dynamics

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According to Porter, threat of new entrants refers to ________.

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Which of the following components includes new approaches to producing goods and services?

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A

Understanding the forces that determine competitiveness within an industry should help managers develop strategies to make their companies more competitive within the industry. Explain the three generic strategies developed by Porter to illustrate the kind of strategies managers might develop to make their organizations more competitive.

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The three generic strategies Porter developed to illustrate the kind of strategies managers might develop to make their organizations more competitive include: differentiation, cost leadership, and focus.
1. Differentiation is a strategy that focuses on making an organization more competitive by developing a product or products that customers perceive as being different from those offered by competitors. Differentiation includes uniqueness in such areas as product quality, design, and level of after-sales service. Examples of products that customers commonly purchase because they perceive them as being different are Nike's Air Jordan shoes (because of their high-technology "air" construction) and Honda automobiles (because of their high reliability).
2. Cost leadership is a strategy that focuses on making an organization more competitive by producing products more cheaply than competitors can. According to the logic behind this strategy, by producing products more cheaply than its competitors, an organization will be able to offer products to customers at lower prices than competitors can, and thereby increase its market share. Examples of tactics managers might use to gain cost leadership are obtaining lower prices for product parts purchased from suppliers and using technology such as robots to increase organizational productivity.
3. Focus is a strategy that emphasizes making an organization more competitive by targeting a particular customer. Magazine publishers commonly use a focus strategy in offering their products to specific customers. Working Woman and Ebony are examples of magazines that are aimed, respectively, at the target markets of employed women and African Americans.

Lobbying efforts by interest groups and progress on the passage of laws are examples of the ________ component of the general environment.

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An SBU of FlexiTech Inc., manufactures CD drives. Although it has a large share in the market and the product makes significant profits for the company, market growth potential is limited. Under which quadrant of the BCG Growth-Share Matrix does the CD manufacturing unit fall?

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Managers only perform environmental analysis to help them understand what is happening outside their organization.

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According to Porter, ________ refers to the power that customers have over the firms operating in an industry.

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Motivations, status symbols, and attitudes of the other country are all important aspects of the international component of the organization's operating environment.

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In an attempt to offer better deals to customers and thereby increase its market share, Dun's Burgers integrates backward to buy out its main supplier of beef. Dun's Burgers is using which of the following strategies to attract customers?

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What is strategic control?

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Which of the following is true about tactical planning?

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________ is the process of determining appropriate courses of action for achieving organizational objectives and thereby accomplishing organizational purpose.

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According to the GE Multifactor Portfolio Matrix, businesses falling in cells that form a diagonal from lower left to upper right are the strongest and the ones the company should invest in and help to grow.

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Chelsea Inc., is a sportswear company that is planning to introduce a line of jerseys. The company has been the top-selling company in Europe for a decade and has a large market base in the US. With this new line of jerseys, the company hopes to expand its sales in Asia where it already has a base. -Which of the following statements supports the assumption that the company is following a differentiation strategy?

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________ is a strategy that emphasizes making an organization more competitive by targeting a particular customer.

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Which of the following is true about strategy?

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The general environment of an organization's external environment contains international, labor, customer, competitor, and supplier components.

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Because strategic planning focuses on the long term and tactical planning on the short term, strategic plans cover a relatively long period of time whereas tactical plans cover a relatively short period of time.

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The legal component of the general environment is related to government affairs.

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What is tactical planning?

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