Question 1

Which defining word or phrase below best captures the meaning of capital items?

Accepted Answer

A)  bulk loads 
B)  directly used in the production process 
C)  to the consumer within a year 
D)  permanent 
E)  stable 
A)  bulk loads 
B)  directly used in the production process 
C)  to the consumer within a year 
D)  permanent 
E)  stable

Question 2

What does the process of "positioning" involve?

Accepted Answer

A)  hiring only employees who have the strongest credentials 
B)  designing a company's products to appeal to target customers 
C)  focusing on only one component of the marketing mix 
D)  disregarding customers' reactions to a company's products 
E)  reorganizing employees according to seniority 
A)  hiring only employees who have the strongest credentials 
B)  designing a company's products to appeal to target customers 
C)  focusing on only one component of the marketing mix 
D)  disregarding customers' reactions to a company's products 
E)  reorganizing employees according to seniority

Question 3

Which of the following, if True, would weaken the CEO's position?

Accepted Answer

A)  Young males have shown strong brand loyalty to the current market leader in energy drinks. 
B)  Young males are especially likely to be opinion leaders on many lifestyle issues. 
C)  Clothing companies typically segment more precisely than beverage companies. 
D)  Even effective targeting does not guarantee success when it is followed by ineffective positioning. 
E)  As compared to other groups, young males spend a high percentage of their income on discretionary purchases. 
A)  Young males have shown strong brand loyalty to the current market leader in energy drinks. 
B)  Young males are especially likely to be opinion leaders on many lifestyle issues. 
C)  Clothing companies typically segment more precisely than beverage companies. 
D)  Even effective targeting does not guarantee success when it is followed by ineffective positioning. 
E)  As compared to other groups, young males spend a high percentage of their income on discretionary purchases.

Question 4

A product's benefits include all of the following EXCEPT which?

Accepted Answer

A)  the emotional satisfaction associated with owning the product 
B)  the satisfaction associated with experiencing the product 
C)  the time required to purchase the product 
D)  the functions of the product 
E)  the acceptance by a peer group 
A)  the emotional satisfaction associated with owning the product 
B)  the satisfaction associated with experiencing the product 
C)  the time required to purchase the product 
D)  the functions of the product 
E)  the acceptance by a peer group

Question 5

What type of brands are Sears Craftsman tools and Kenmore appliances examples of?

Accepted Answer

A)  national 
B)  licensed 
C)  private 
D)  global 
E)  social 
A)  national 
B)  licensed 
C)  private 
D)  global 
E)  social

Question 6

Target marketing requires dividing a market into categories of customer types or "segments."

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is the best example of an emotional motive in consumer purchasing?

Accepted Answer

A)  A major shoe company purchases the latest designer styles in order to please customers. 
B)  A leather shop provides goods to local handbag makers. 
C)  A businesswoman buys a new suit for an important presentation. 
D)  A housewife donates unworn dresses to a resale shop. 
E)  A group of neighborhood moms holds a free childcare seminar for new mothers. 
A)  A major shoe company purchases the latest designer styles in order to please customers. 
B)  A leather shop provides goods to local handbag makers. 
C)  A businesswoman buys a new suit for an important presentation. 
D)  A housewife donates unworn dresses to a resale shop. 
E)  A group of neighborhood moms holds a free childcare seminar for new mothers.

Question 8

What is branding? Give an example to clarify your response.

Accepted Answer

Branding is the process of using names a

Question 9

Discuss the three categories of B2B markets.

Accepted Answer

The three categories of B2B markets are

Question 10

What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with their performance?

Accepted Answer

A)  psychological influences 
B)  need recognition 
C)  brand loyalty 
D)  emotional motives 
E)  consumer activism 
A)  psychological influences 
B)  need recognition 
C)  brand loyalty 
D)  emotional motives 
E)  consumer activism

Question 11

The president of DVD Heaven has been talking to several other business owners, and now expresses some concerns over developing the e-commerce side of the business. The vice president argues that it is essential for continued growth, but the president argues that there are too many consumer concerns. Which of the following statements, if True, would NOT support the argument being made by the president regarding consumer concerns?

Accepted Answer

A)  Fraudulent businesses are being set up and run on the Internet. Many consumers would rather enter a building that houses a business they know really exists. 
B)  Identity theft and the theft of credit card numbers can occur when ordering online. 
C)  Privacy can be compromised on the Internet, and unethical e-businesses can track or sell sensitive information such as buying patterns. 
D)  College students are five times more likely to order over the Internet than older adults. 
E)  Customers like to see and feel products before ordering them. 
A)  Fraudulent businesses are being set up and run on the Internet. Many consumers would rather enter a building that houses a business they know really exists. 
B)  Identity theft and the theft of credit card numbers can occur when ordering online. 
C)  Privacy can be compromised on the Internet, and unethical e-businesses can track or sell sensitive information such as buying patterns. 
D)  College students are five times more likely to order over the Internet than older adults. 
E)  Customers like to see and feel products before ordering them.

Question 12

Rational motives involve nonobjective factors and include sociability, imitation of others, and aesthetics.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following identifies products that are dissimilar from those of competitors but can fulfill the same need?

Accepted Answer

A)  brand competition 
B)  international competition 
C)  the marketing mix 
D)  product shift 
E)  substitute products 
A)  brand competition 
B)  international competition 
C)  the marketing mix 
D)  product shift 
E)  substitute products

Question 14

Marketing does not stop with the sale of a product. What is the term that describes what happens after the sale?

Accepted Answer

A)  postpurchase evaluation 
B)  prepurchase evaluation 
C)  rational motives 
D)  emotional motives 
E)  evoked set 
A)  postpurchase evaluation 
B)  prepurchase evaluation 
C)  rational motives 
D)  emotional motives 
E)  evoked set

Question 15

Discuss the issues of international promotion.

Accepted Answer

Occasionally, an ad campaign may be appr

Question 16

In consumer behavior, what is the name for the influences that include the "way of living" that distinguishes one large group from another and one ethnic group from another?

Accepted Answer

A)  psychological 
B)  personal 
C)  social 
D)  domestic 
E)  cultural 
A)  psychological 
B)  personal 
C)  social 
D)  domestic 
E)  cultural

Question 17

How might economic environmental factors affect business for Panther Shoes?

Accepted Answer

Inflation rates affect prices; in turn,

Question 18

Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?

Accepted Answer

The marketing manager is responsible for

Question 19

When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product, what is that product name called?

Accepted Answer

A)  national brand 
B)  private brand 
C)  luxury brand 
D)  licensed brand 
E)  manufacturer brand 
A)  national brand 
B)  private brand 
C)  luxury brand 
D)  licensed brand 
E)  manufacturer brand

Question 20

Explain each step in the consumer buying process.

Accepted Answer

The consumer buying process begins with

Which defining word or phrase below best captures the meaning of capital items?

What does the process of "positioning" involve?

Which of the following, if True, would weaken the CEO's position?

A product's benefits include all of the following EXCEPT which?

What type of brands are Sears Craftsman tools and Kenmore appliances examples of?

Target marketing requires dividing a market into categories of customer types or "segments."

Which of the following is the best example of an emotional motive in consumer purchasing?

What is branding? Give an example to clarify your response.

Discuss the three categories of B2B markets.

What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with their performance?

Rational motives involve nonobjective factors and include sociability, imitation of others, and aesthetics.

Which of the following identifies products that are dissimilar from those of competitors but can fulfill the same need?

Marketing does not stop with the sale of a product. What is the term that describes what happens after the sale?

Discuss the issues of international promotion.

In consumer behavior, what is the name for the influences that include the "way of living" that distinguishes one large group from another and one ethnic group from another?

How might economic environmental factors affect business for Panther Shoes?

Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?

When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product, what is that product name called?

Explain each step in the consumer buying process.

The Us Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Pricing, Distributing, and Promoting Products

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

Which defining word or phrase below best captures the meaning of capital items?

What does the process of "positioning" involve?

Which of the following, if True, would weaken the CEO's position?

A product's benefits include all of the following EXCEPT which?

What type of brands are Sears Craftsman tools and Kenmore appliances examples of?

Target marketing requires dividing a market into categories of customer types or "segments."

Which of the following is the best example of an emotional motive in consumer purchasing?

What is branding? Give an example to clarify your response.

Discuss the three categories of B2B markets.

What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with their performance?

Rational motives involve nonobjective factors and include sociability, imitation of others, and aesthetics.

Which of the following identifies products that are dissimilar from those of competitors but can fulfill the same need?

Marketing does not stop with the sale of a product. What is the term that describes what happens after the sale?

Discuss the issues of international promotion.

In consumer behavior, what is the name for the influences that include the "way of living" that distinguishes one large group from another and one ethnic group from another?

How might economic environmental factors affect business for Panther Shoes?

Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?

When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product, what is that product name called?

Explain each step in the consumer buying process.

The Us Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Pricing, Distributing, and Promoting Products

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters