Question 1

Describe the three types of competition faced by marketers.

Accepted Answer

The three types of competition faced by

Question 2

The satellite dish and home television shopping provide examples of changes to which of the following external environmental factors that affect marketing?

Accepted Answer

A)  economic 
B)  technological 
C)  legal 
D)  political 
E)  competitive 
A)  economic 
B)  technological 
C)  legal 
D)  political 
E)  competitive

Question 3

In his first staff meeting, a heated discussion erupts over the need to develop new products. The product manager explains that they have had a loyal following of consumers and do not need to develop new products. Others disagree. How should Martin respond?

Accepted Answer

Faced with competition and shifting cons

Question 4

Which of the following questions is LEAST relevant to Snazzy Sodas' evaluation of the desirability of the young male market segment?

Accepted Answer

A)  What is the percentage of young males in the general population? 
B)  What attitudes do members of this group likely have about Snazzy Sodas? 
C)  How does the consumption of energy drinks by young males compare to the consumption patterns of other groups? 
D)  Would Snazzy Sodas be likely to target young males if it were producing a different product? 
E)  Are young males likely to consider a company's reputation for social responsibility when they purchase energy drinks? 
A)  What is the percentage of young males in the general population? 
B)  What attitudes do members of this group likely have about Snazzy Sodas? 
C)  How does the consumption of energy drinks by young males compare to the consumption patterns of other groups? 
D)  Would Snazzy Sodas be likely to target young males if it were producing a different product? 
E)  Are young males likely to consider a company's reputation for social responsibility when they purchase energy drinks?

Question 5

What kind of factor in the business environment are cell phones considered an example of?

Accepted Answer

A)  economic 
B)  technological 
C)  global 
D)  competitive 
E)  sociocultural 
A)  economic 
B)  technological 
C)  global 
D)  competitive 
E)  sociocultural

Question 6

Buzz marketing relies on television advertising to increase brand awareness.

Accepted Answer

A) True 
 B)False

Question 7

Accessing a Web site in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?

Accepted Answer

A)  post-purchase evaluation 
B)  problem-solving 
C)  information seeking 
D)  purchasing the product 
E)  recognizing a need 
A)  post-purchase evaluation 
B)  problem-solving 
C)  information seeking 
D)  purchasing the product 
E)  recognizing a need

Question 8

What do marketers call groups of people with similar wants and needs?

Accepted Answer

A)  price points 
B)  target markets 
C)  distribution points 
D)  target points 
E)  product positioning 
A)  price points 
B)  target markets 
C)  distribution points 
D)  target points 
E)  product positioning

Question 9

Why is speed to market so important?

Accepted Answer

According to the textbook, one study rep

Question 10

Explain the difference between demographic variables and psychographic variables.

Accepted Answer

Demographic variables describe populatio

Describe the three types of competition faced by marketers.

The satellite dish and home television shopping provide examples of changes to which of the following external environmental factors that affect marketing?

In his first staff meeting, a heated discussion erupts over the need to develop new products. The product manager explains that they have had a loyal following of consumers and do not need to develop new products. Others disagree. How should Martin respond?

Which of the following questions is LEAST relevant to Snazzy Sodas' evaluation of the desirability of the young male market segment?

What kind of factor in the business environment are cell phones considered an example of?

Buzz marketing relies on television advertising to increase brand awareness.

Accessing a Web site in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?

What do marketers call groups of people with similar wants and needs?

Why is speed to market so important?

Explain the difference between demographic variables and psychographic variables.

The Us Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Pricing, Distributing, and Promoting Products

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

Describe the three types of competition faced by marketers.

The satellite dish and home television shopping provide examples of changes to which of the following external environmental factors that affect marketing?

In his first staff meeting, a heated discussion erupts over the need to develop new products. The product manager explains that they have had a loyal following of consumers and do not need to develop new products. Others disagree. How should Martin respond?

Which of the following questions is LEAST relevant to Snazzy Sodas' evaluation of the desirability of the young male market segment?

What kind of factor in the business environment are cell phones considered an example of?

Buzz marketing relies on television advertising to increase brand awareness.

Accessing a Web site in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?

What do marketers call groups of people with similar wants and needs?

Why is speed to market so important?

Explain the difference between demographic variables and psychographic variables.

The Us Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Pricing, Distributing, and Promoting Products

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters