Question 1

Define noncompensatory rules used in purchase decision-making. Describe the types of rules that fall under this category.

Accepted Answer

When consumers consider attributes of se

Question 2

The first stage in the cognitive decision-making process is ________.

Accepted Answer

A)  information search 
B)  evaluation of alternatives 
C)  problem recognition 
D)  product choice 
A)  information search 
B)  evaluation of alternatives 
C)  problem recognition 
D)  product choice

Question 3

A consumer who moves his or her ideal state upward is experiencing ________ recognition.

Accepted Answer

A)  opportunity 
B)  search 
C)  habitual 
D)  need 
A)  opportunity 
B)  search 
C)  habitual 
D)  need

Question 4

How can a marketer boost a person's motivation to process relevant information?

Accepted Answer

A)  using novel stimuli 
B)  using broadcast media 
C)  approaching a mass market 
D)  minimizing competitive scope 
A)  using novel stimuli 
B)  using broadcast media 
C)  approaching a mass market 
D)  minimizing competitive scope

Question 5

Cedric runs out of gas. He thinks to himself, How stupid I am! Cedric has just experienced a form of problem recognition that is being dominated by a downward movement in his actual state.

Accepted Answer

A) True 
 B)False

Question 6

Demonstrate how a marketer could use neuromarketing to advance the cause of his product. You may use any example you choose for your demonstration.

Accepted Answer

Neuromarketing uses functional magnetic

Question 7

Describe the loss-aversion bias and provide an example from your own experience.

Accepted Answer

Loss aversion means that peopl

Question 8

What is a decision-making heuristic? Describe two typical heuristics used in consumer decision-making situations.

Accepted Answer

Heuristics are mental shortcut "rules of

Question 9

Of the following products, which one would typically carry high psychological risk for the average consumer?

Accepted Answer

A)  lawn mower 
B)  kitchen blender 
C)  expensive mink coat 
D)  family vacation to a theme park 
A)  lawn mower 
B)  kitchen blender 
C)  expensive mink coat 
D)  family vacation to a theme park

Question 10

As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer?

Accepted Answer

A)  It will remain the same. 
B)  It will sharply decrease and then sharply increase. 
C)  It will decrease, and then increase as the customer becomes more knowledgeable. 
D)  It will increase, and then decrease as the customer becomes more knowledgeable. 
A)  It will remain the same. 
B)  It will sharply decrease and then sharply increase. 
C)  It will decrease, and then increase as the customer becomes more knowledgeable. 
D)  It will increase, and then decrease as the customer becomes more knowledgeable.

Define noncompensatory rules used in purchase decision-making. Describe the types of rules that fall under this category.

The first stage in the cognitive decision-making process is ________.

A consumer who moves his or her ideal state upward is experiencing ________ recognition.

How can a marketer boost a person's motivation to process relevant information?

Cedric runs out of gas. He thinks to himself, How stupid I am! Cedric has just experienced a form of problem recognition that is being dominated by a downward movement in his actual state.

Demonstrate how a marketer could use neuromarketing to advance the cause of his product. You may use any example you choose for your demonstration.

Describe the loss-aversion bias and provide an example from your own experience.

What is a decision-making heuristic? Describe two typical heuristics used in consumer decision-making situations.

Of the following products, which one would typically carry high psychological risk for the average consumer?

As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer?

Buying, Having, and Being: an Introduction to Consumer Behavior

Cultural Influences on Consumer Decision-Making

Consumer and Social Well Being

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Group and Situational Effects on Consumer Behavior

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

Filters

Exam 2: Decision-Making and Consumer Behavior

Define noncompensatory rules used in purchase decision-making. Describe the types of rules that fall under this category.

The first stage in the cognitive decision-making process is ________.

A consumer who moves his or her ideal state upward is experiencing ________ recognition.

How can a marketer boost a person's motivation to process relevant information?

Cedric runs out of gas. He thinks to himself, How stupid I am! Cedric has just experienced a form of problem recognition that is being dominated by a downward movement in his actual state.

Demonstrate how a marketer could use neuromarketing to advance the cause of his product. You may use any example you choose for your demonstration.

Describe the loss-aversion bias and provide an example from your own experience.

What is a decision-making heuristic? Describe two typical heuristics used in consumer decision-making situations.

Of the following products, which one would typically carry high psychological risk for the average consumer?

As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer?

Buying, Having, and Being: an Introduction to Consumer Behavior

Cultural Influences on Consumer Decision-Making

Consumer and Social Well Being

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Group and Situational Effects on Consumer Behavior

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

Filters