Exam 2: Decision-Making and Consumer Behavior

________ are dimensions used to judge the merits of competing options.

A(n) ________ refers to a set of beliefs and the way we organize those beliefs in our minds.

People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.

Features actually used to differentiate among choices are called ________ attributes.

What type of cybermediaries are intelligent agents?

Coca-Cola is most likely an example of a(n) ________ product because it characterizes an entire category of soft drinks.

The alternatives actively considered during a consumer's choice process are the ________ set.

A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is referred to as ________.

Jeff is tired of the numerous breakdowns and peeling paint on his old car. When Jeff begins to think actively about his car in this way, which of the following cognitive decision-making process steps is Jeff going through?

When the ________ rule of decision-making is used, the brand that is the best on the most important attribute is the one selected.

Needs are created when the actual state of a customer declines.

Which of the following views on decision making is most closely associated with the economics of information approach to the search process, assuming that consumers collect just as much data as needed to make an informed decision?

Under ________, utility is defined in terms of gains and losses.

A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?

Traditionally, consumer researchers have approached the study of decision making from an information-processing perspective.

The success of a positioning strategy hinges on the marketer's ability to convince the consumer to consider its product within a given category.

What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?

Constructive processing is much like a mental budget for the effort we'll need to make different choices.

Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Les's behavior could best be described by which of the following mental biases?

A consumer can recognize a problem as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?