Exam 2: E-Commerce Business Models and Concepts
Exam 1: The Revolution Is Just Beginning85 Questions
Exam 2: E-Commerce Business Models and Concepts85 Questions
Exam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform85 Questions
Exam 4: Building an E-Commerce Presence: Websites, Mobile Sites, and Apps85 Questions
Exam 5: E-Commerce Security and Payment Systems85 Questions
Exam 6: E-Commerce Marketing and Advertising Concepts85 Questions
Exam 7: Social Mobile and Local Marketing85 Questions
Exam 8: Ethical Social and Political Issues in E-Commerce85 Questions
Exam 9: Online Retailing and Services85 Questions
Exam 10: Online Content and Media85 Questions
Exam 11: Social Networks, Auctions, and Portals85 Questions
Exam 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce85 Questions
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Which of the following is not an example of the bricks-and-clicks e-tailing business model?
(Multiple Choice)
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An example of a company using the content provider model is:
(Multiple Choice)
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Define and describe the transaction broker business model and discuss the eight components of the business model for this type of B2C firm.
(Essay)
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Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.
(Essay)
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All of the following use a social network marketing strategy except:
(Multiple Choice)
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Portals primarily generate revenue in all of the following ways except:
(Multiple Choice)
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Why is the management team such an important element of a business model?
(Essay)
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Which of the following is not a variation of the e-tailer business model?
(Multiple Choice)
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All of the following can be considered a direct or indirect competitor of Amazon except:
(Multiple Choice)
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Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web.
(Essay)
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Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.
(True/False)
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Which element of the business model addresses what a firm provides that other firms do not and cannot?
(Multiple Choice)
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Which of the following gives a business model the most credibility with outside investors?
(Multiple Choice)
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The financial services, travel services, and job placement services industries typically use the ________ business model.
(Multiple Choice)
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What is a B2B exchange, and what benefits do they offer? Given those benefits, why are they currently only a small part of the overall B2B picture?
(Essay)
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A value proposition defines how a company's product or service will generate revenue for the firm.
(True/False)
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The Jumpstart Our Business Startups (JOBS)Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage start-ups.
(True/False)
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