Question 1

The Internet's universal standards can change industry structure by decreasing barriers to entry and increasing competition within an industry.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Accepted Answer

A) global reach 
B) richness 
C) interactivity 
D) personalization 
A) global reach 
B) richness 
C) interactivity 
D) personalization

Question 3

Stickiness is an important attribute for which of the following revenue models?

Accepted Answer

A) advertising revenue model 
B) subscription revenue model 
C) transaction fee revenue model 
D) affiliate revenue model 
A) advertising revenue model 
B) subscription revenue model 
C) transaction fee revenue model 
D) affiliate revenue model

Question 4

Amazon Business is an example of which of the following business models?

Accepted Answer

A) B2B service provider 
B) exchange 
C) e-distributor 
D) industry consortia 
A) B2B service provider 
B) exchange 
C) e-distributor 
D) industry consortia

Question 5

Which of the following are Amazon's primary value propositions?

Accepted Answer

A) personalization and customization 
B) selection and convenience 
C) reduction of price discovery cost 
D) management of product delivery 
A) personalization and customization 
B) selection and convenience 
C) reduction of price discovery cost 
D) management of product delivery

Question 6

First movers often fail because:

Accepted Answer

A) their competitive advantage is unfair. 
B) they lack complementary resources needed to sustain their advantages. 
C) they are operating in a perfect market. 
D) they fail to leverage their competitive assets. 
A) their competitive advantage is unfair. 
B) they lack complementary resources needed to sustain their advantages. 
C) they are operating in a perfect market. 
D) they fail to leverage their competitive assets.

Question 7

All of the following would be considered a direct competitor of Priceline except:

Accepted Answer

A) Travelocity. 
B) Expedia. 
C) Orbitz. 
D) ESPN. 
A) Travelocity. 
B) Expedia. 
C) Orbitz. 
D) ESPN.

Question 8

In 2017, the overall retail market in the United States was estimated to be about:

Accepted Answer

A) $50 trillion. 
B) $5 trillion. 
C) $500 billion. 
D) $50 billion. 
A) $50 trillion. 
B) $5 trillion. 
C) $500 billion. 
D) $50 billion.

Question 9

In the subscription revenue model, a company generates income from the placement of ads.

Accepted Answer

A) True 
 B)False

Question 10

A ________ specifically details how you plan to find customers and to sell your product.

Accepted Answer

A) sales analysis 
B) business plan 
C) competitive strategy 
D) market strategy 
A) sales analysis 
B) business plan 
C) competitive strategy 
D) market strategy

Question 11

Information asymmetries enable some firms to have an edge over others.

Accepted Answer

A) True 
 B)False

Question 12

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

Accepted Answer

A) enable individual customization of the product by consumers. 
B) implement a strategy of commoditization. 
C) adopt a strategy of cost competition. 
D) develop a scope strategy to compete within a narrower market segment. 
A) enable individual customization of the product by consumers. 
B) implement a strategy of commoditization. 
C) adopt a strategy of cost competition. 
D) develop a scope strategy to compete within a narrower market segment.

Question 13

All of the following use an advertising revenue model except:

Accepted Answer

A) Twitter. 
B) Yahoo. 
C) Google. 
D) Amazon. 
A) Twitter. 
B) Yahoo. 
C) Google. 
D) Amazon.

Question 14

Which of the following is not a community provider?

Accepted Answer

A) LinkedIn 
B) Facebook 
C) Blue Nile 
D) Pinterest 
A) LinkedIn 
B) Facebook 
C) Blue Nile 
D) Pinterest

Question 15

________ create and sell access to digital markets.

Accepted Answer

A) E-distributors 
B) Portals 
C) E-procurement firms 
D) Market creators 
A) E-distributors 
B) Portals 
C) E-procurement firms 
D) Market creators

Question 16

All of the following may lead to a competitive advantage except:

Accepted Answer

A) less expensive suppliers. 
B) better employees. 
C) fewer products. 
D) superior products. 
A) less expensive suppliers. 
B) better employees. 
C) fewer products. 
D) superior products.

Question 17

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Accepted Answer

A) value chain 
B) value system 
C) value web 
D) business strategy 
A) value chain 
B) value system 
C) value web 
D) business strategy

Question 18

Scale economies are efficiencies that result from increasing the size of the business.

Accepted Answer

A) True 
 B)False

Question 19

SaaS and PaaS providers can typically provide services at lower costs through scale economies.

Accepted Answer

A) True 
 B)False

Question 20

A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n):

Accepted Answer

A) incubator. 
B) angel investor. 
C) venture capital investor. 
D) crowdfunder. 
A) incubator. 
B) angel investor. 
C) venture capital investor. 
D) crowdfunder.

The Internet's universal standards can change industry structure by decreasing barriers to entry and increasing competition within an industry.

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Stickiness is an important attribute for which of the following revenue models?

Amazon Business is an example of which of the following business models?

Which of the following are Amazon's primary value propositions?

First movers often fail because:

All of the following would be considered a direct competitor of Priceline except:

In 2017, the overall retail market in the United States was estimated to be about:

In the subscription revenue model, a company generates income from the placement of ads.

A ________ specifically details how you plan to find customers and to sell your product.

Information asymmetries enable some firms to have an edge over others.

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

All of the following use an advertising revenue model except:

Which of the following is not a community provider?

________ create and sell access to digital markets.

All of the following may lead to a competitive advantage except:

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Scale economies are efficiencies that result from increasing the size of the business.

SaaS and PaaS providers can typically provide services at lower costs through scale economies.

A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n):

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 2: E-Commerce Business Models and Concepts

The Internet's universal standards can change industry structure by decreasing barriers to entry and increasing competition within an industry.

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Stickiness is an important attribute for which of the following revenue models?

Amazon Business is an example of which of the following business models?

Which of the following are Amazon's primary value propositions?

First movers often fail because:

All of the following would be considered a direct competitor of Priceline except:

In 2017, the overall retail market in the United States was estimated to be about:

In the subscription revenue model, a company generates income from the placement of ads.

A ________ specifically details how you plan to find customers and to sell your product.

Information asymmetries enable some firms to have an edge over others.

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

All of the following use an advertising revenue model except:

Which of the following is not a community provider?

________ create and sell access to digital markets.

All of the following may lead to a competitive advantage except:

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Scale economies are efficiencies that result from increasing the size of the business.

SaaS and PaaS providers can typically provide services at lower costs through scale economies.

A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n):

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters