Exam 1: Buying, Having, and Being

List and briefly characterize four types of relationships a person might have with a product. Be specific.

Demographics refer to aspects of a person's lifestyle and personality.

Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.

Briefly explain how marketers play a significant role in our view of the world and how we live in it. Give a specific example.

People who belong to the same social class are most likely to have which of the following in common?

A paradigm is a belief that guides an understanding of the world.

Consumers and the items they consume can take many forms. Give examples of three different types of consumers and examples of three different types of items they could consume, including products, services, and ideas.

A market researcher who analyzes a population of consumers using the variable of marital status is segmenting the population by the demographic category of family structure.

According to the basic marketing concept, a firm exists to ________.

What is relationship marketing? Why is it so widely practiced by today's marketers?

A common way to segment consumers is to identify which consumers are heavy users of a given product.

Arthur was a good mechanic and finally opened his own repair shop. He wanted to be seen as a responsible merchant, so he installed the latest recycling and safe disposal systems for oil and anti-freeze. Arthur was engaging in green marketing.

The National Advertising Division of the Council of Better Business Bureaus is an example of a(n) ________.

Which of the following social science fields would most likely be associated with macro consumer behavior?

Which of the following is NOT included in the "Declaration of Consumer Rights"?

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.

Consumers who share demographic characteristics such as ethnicity and age can have very different lifestyles.

Which of the following consumer behavior issues discussed in the chapter would be most accurately classified as a micro consumer behavior topic?

Considering the information presented in the text, take a position on the question of whether marketers manipulate consumers. Support your position by addressing whether marketers create artificial needs, whether advertising and marketing are necessary, and whether marketers promise miracles.

According to the ________ perspective, advertising is an important source of consumer information.