Exam 1: Buying, Having, and Being

Which of the following explains how a minority of a product's users make up a majority of sales of that product?

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand.

Psychographic information is not considered to be demographic data because this type of information is not directly observable.

Social critics have maintained that marketing leads people to buy products they neither want nor need. However, the failure rate of new products is reportedly as high as 80 percent. Which of the following best reconciles these two seemingly opposite views of marketing?

A consumer with a(n) ________ attachment to a product uses the product as part of his or her daily routine.

Because consumer behavior is now examined as an entire consumption process that includes prepurchase and postpurchase issues, exchange theory is no longer relevant to the study of consumer behavior.

A digital native is someone who ________.

Which of the following social science fields would most likely be associated with micro consumer behavior?

The beginning of the modern era of consumerism is most closely associated with ________.

Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?

Which of the following is an example of C2C e-commerce?

What is database marketing? Why is it so widely used by today's marketers?

The term ________ refers to an environment in which an individual can dictate to a company the type of products he or she wants and how, when, and where he or she wants to learn about them.

Rules of conduct based on universal values such as honesty, trustworthiness, and fairness that guide actions in the marketplace are referred to as ________.

Demographics are statistics that measure observable aspects of a population.

A consumer researcher who examines consumers' lifestyles and personalities is studying ________.

Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny gave up and decided to order her dress online and just return it if it wasn't exactly right. This decision took place in the ________ stage of Jenny's consumption process.

According to the different categories of relationships that people may have with products, nostalgic attachment occurs if the product is part of the user's daily routine.

Morris Davis believes that advertising and marketing have too much impact on a consumer's daily life. To fight this problem, Mr. Davis recently launched a Web site called "Junk It!" His Web site invites disgruntled consumers to communicate with him about marketing invasions of their privacy and individual space. Mr. Davis believes that change comes slowly but that consumers must fight to preserve their culture and freedom from marketers and advertisers. Which of the following terms best expresses the actions being taken by Mr. Davis to disrupt what he perceives as inappropriate marketing and advertising actions?