Question 1

Which of the following describes the basic Web policy of large firms during the Invention period?

Accepted Answer

A) Integrate social networking and mobile platform with Web site marketing. 
B) Use the Web to connect with suppliers. 
C) Include additional channels to market products. 
D) Maintain a basic, static Web site. 
A) Integrate social networking and mobile platform with Web site marketing. 
B) Use the Web to connect with suppliers. 
C) Include additional channels to market products. 
D) Maintain a basic, static Web site. D

Question 2

Interactivity in the context of e-commerce can be described as the:

Accepted Answer

A) ability to physically touch and manipulate a product. 
B) complexity and content of a message. 
C) ability of consumers to create and distribute content. 
D) enabling of two-way communication between consumer and merchant. 
A) ability to physically touch and manipulate a product. 
B) complexity and content of a message. 
C) ability of consumers to create and distribute content. 
D) enabling of two-way communication between consumer and merchant. D

Question 3

Has e-commerce changed the marketing of goods? If so, how?

Accepted Answer

E-commerce has greatly changed the marketing of goods.Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process.Marketers viewed consumers as passive targets of advertising campaigns.E-commerce has brought many new possibilities for marketing.The Internet and Web can deliver, to an audience of millions, rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies such as radio, television, or magazines.Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases.In addition, much information about the consumer can be gathered from the Web site the consumer visits.With the increase in information density, a great deal of information about the consumer's past purchases and behavior can be stored and used by online merchants.The result is a level of personalization and customization unthinkable with existing commerce technologies.

Question 4

The ________ was the original "killer app" that made the Internet commercially interesting and extraordinarily serviceable.

Accepted Answer

The answer of The ________ was the original "killer app"...

Question 5

Retail e-commerce is expected to continue growing at double-digit growth rates in 2013-2014.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not true regarding e-commerce today?

Accepted Answer

A) Economists' visions of a friction-free market have not been realized. 
B) Consumers are less price-sensitive than expected. 
C) There remains considerable persistent price dispersion. 
D) The market middlemen disappeared. 
A) Economists' visions of a friction-free market have not been realized. 
B) Consumers are less price-sensitive than expected. 
C) There remains considerable persistent price dispersion. 
D) The market middlemen disappeared.

Question 7

Which of the following best describes the early years of e-commerce?

Accepted Answer

A) They were a technological success but a mixed business success. 
B) They were a technological success but a business failure. 
C) They were a technological failure but a business success. 
D) They were a mixed technological and business success. 
A) They were a technological success but a mixed business success. 
B) They were a technological success but a business failure. 
C) They were a technological failure but a business success. 
D) They were a mixed technological and business success.

Question 8

List and briefly explain the main types of e-commerce.

Accepted Answer

The main types of e-commerce are Busines

Question 9

Which of the following statements about the Web is not true?

Accepted Answer

A) It is the technology upon which the Internet is based. 
B) It was developed in the early 1990s. 
C) It provides access to pages written in HTML. 
D) It provides access to Web pages that incorporate graphics, sound, and multimedia. 
A) It is the technology upon which the Internet is based. 
B) It was developed in the early 1990s. 
C) It provides access to pages written in HTML. 
D) It provides access to Web pages that incorporate graphics, sound, and multimedia.

Question 10

Which of the following statements is not true?

Accepted Answer

A) No one academic perspective dominates research about e-commerce. 
B) Information systems researchers take a purely technical approach to e-commerce. 
C) There are two primary approaches to e-commerce: behavioral and technical. 
D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations. 
A) No one academic perspective dominates research about e-commerce. 
B) Information systems researchers take a purely technical approach to e-commerce. 
C) There are two primary approaches to e-commerce: behavioral and technical. 
D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.

Question 11

E-commerce as we know it today would not exist without the Internet.

Accepted Answer

A) True 
 B)False

Question 12

E-commerce can be defined as:

Accepted Answer

A) the use of the Internet, the Web, and mobile apps to transact business. 
B) the use of any Internet technologies in a firm's daily activities. 
C) the digital enablement of transactions and processes within an organization. 
D) any digitally enabled transactions among individuals and organizations. 
A) the use of the Internet, the Web, and mobile apps to transact business. 
B) the use of any Internet technologies in a firm's daily activities. 
C) the digital enablement of transactions and processes within an organization. 
D) any digitally enabled transactions among individuals and organizations.

Question 13

Describe the visions and forces during the early days of e-commerce in terms of what the various interest groups hoped for: the computer science and information technology people; the economists; and the entrepreneurs, venture capitalists and marketers.Explain whether what each group envisioned came to fruition and why or why not.

Accepted Answer

The computer scientists and information

Question 14

In the B2C arena, ________ was the first truly large-scale digitally enabled transaction system.

Accepted Answer

A) Telex 
B) the Baxter Healthcare system 
C) the French Minitel 
D) EDI 
A) Telex 
B) the Baxter Healthcare system 
C) the French Minitel 
D) EDI

Question 15

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Accepted Answer

First movers are firms who are first to

Question 16

E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message.Prior to the development of the Web:

Accepted Answer

A) marketing messages had little richness. 
B) the smaller the audience reached, the less rich the message. 
C) the larger the audience reached, the less rich the message. 
D) richness equaled reach. 
A) marketing messages had little richness. 
B) the smaller the audience reached, the less rich the message. 
C) the larger the audience reached, the less rich the message. 
D) richness equaled reach.

Question 17

Ubiquity decreases cognitive energy outlays.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a characteristic of the Reinvention phase of e-commerce?

Accepted Answer

A) massive proliferation of dot-com start-ups 
B) widespread adoption of broadband networks 
C) rapid growth of search engine advertising 
D) widespread adoption of consumer mobile devices 
A) massive proliferation of dot-com start-ups 
B) widespread adoption of broadband networks 
C) rapid growth of search engine advertising 
D) widespread adoption of consumer mobile devices

Question 19

E-business involves commercial transactions involving an exchange of value across organizational boundaries.

Accepted Answer

A) True 
 B)False

Question 20

________ refers to the complexity and content of a message.

Accepted Answer

The answer of ________ refers to the complexity and content...

Which of the following describes the basic Web policy of large firms during the Invention period?

Interactivity in the context of e-commerce can be described as the:

Has e-commerce changed the marketing of goods? If so, how?

The ________ was the original "killer app" that made the Internet commercially interesting and extraordinarily serviceable.

Retail e-commerce is expected to continue growing at double-digit growth rates in 2013-2014.

Which of the following is not true regarding e-commerce today?

Which of the following best describes the early years of e-commerce?

List and briefly explain the main types of e-commerce.

Which of the following statements about the Web is not true?

Which of the following statements is not true?

E-commerce as we know it today would not exist without the Internet.

E-commerce can be defined as:

In the B2C arena, ________ was the first truly large-scale digitally enabled transaction system.

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message.Prior to the development of the Web:

Ubiquity decreases cognitive energy outlays.

Which of the following is a characteristic of the Reinvention phase of e-commerce?

E-business involves commercial transactions involving an exchange of value across organizational boundaries.

________ refers to the complexity and content of a message.

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 1: The Revolution Continues

Which of the following describes the basic Web policy of large firms during the Invention period?

Interactivity in the context of e-commerce can be described as the:

Has e-commerce changed the marketing of goods? If so, how?

The ________ was the original "killer app" that made the Internet commercially interesting and extraordinarily serviceable.

Retail e-commerce is expected to continue growing at double-digit growth rates in 2013-2014.

Which of the following is not true regarding e-commerce today?

Which of the following best describes the early years of e-commerce?

List and briefly explain the main types of e-commerce.

Which of the following statements about the Web is not true?

Which of the following statements is not true?

E-commerce as we know it today would not exist without the Internet.

E-commerce can be defined as:

In the B2C arena, ________ was the first truly large-scale digitally enabled transaction system.

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message.Prior to the development of the Web:

Ubiquity decreases cognitive energy outlays.

Which of the following is a characteristic of the Reinvention phase of e-commerce?

E-business involves commercial transactions involving an exchange of value across organizational boundaries.

________ refers to the complexity and content of a message.

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters