Question 1

In 2013, Amazon's e-book and media store contained around how many book titles?

Accepted Answer

A) about 10,000 
B) about 100,000 
C) about 1 million 
D) about 10 million 
A) about 10,000 
B) about 100,000 
C) about 1 million 
D) about 10 million C

Question 2

Which of the following is used by the highest percentage of people to read e-books?

Accepted Answer

A) PC 
B) e-reader such as a Kindle or Nook 
C) cell phone 
D) tablet computer 
A) PC 
B) e-reader such as a Kindle or Nook 
C) cell phone 
D) tablet computer A

Question 3

E-book sales in 2013 were approximately:

Accepted Answer

A) $58 million. 
B) $580 million. 
C) $5.8 billion. 
D) $58 billion. 
A) $58 million. 
B) $580 million. 
C) $5.8 billion. 
D) $58 billion. C

Question 4

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

Accepted Answer

A) a quarter as much time 
B) a third as much time 
C) an equivalent amount of time 
D) twice as much time 
A) a quarter as much time 
B) a third as much time 
C) an equivalent amount of time 
D) twice as much time

Question 5

How is the television industry being impacted by the Internet?

Accepted Answer

The television industry has become the m

Question 6

Which of the following is the fastest growing paid content area?

Accepted Answer

A) online radio 
B) online games 
C) online music 
D) online video 
A) online radio 
B) online games 
C) online music 
D) online video

Question 7

Content convergence describes convergence in the design, production, and ________ of content.

Accepted Answer

The answer of Content convergence describes convergence in the design,...

Question 8

Internet users consume more media of all types than non-Internet users.

Accepted Answer

A) True 
 B)False

Question 9

Digital magazine revenues are expected to ________ over the next few years.

Accepted Answer

A) remain stable 
B) more than double 
C) grow 10% a year 
D) continue to decrease 
A) remain stable 
B) more than double 
C) grow 10% a year 
D) continue to decrease

Question 10

Which of the following generates the largest share of media revenues?

Accepted Answer

A) video games 
B) television 
C) newspapers 
D) radio 
A) video games 
B) television 
C) newspapers 
D) radio

Question 11

Which of the following best describes the online newspaper industry's revenue model?

Accepted Answer

A) mostly successful implementation of the subscription-fee model 
B) struggling to successfully implement a fee-based model 
C) abandonment of the subscription-fee model and return to free model 
D) mix of revenues from classified ad sales and subscription fees 
A) mostly successful implementation of the subscription-fee model 
B) struggling to successfully implement a fee-based model 
C) abandonment of the subscription-fee model and return to free model 
D) mix of revenues from classified ad sales and subscription fees

Question 12

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Accepted Answer

Technologi

Question 13

Describe the three basic revenue models for digital content delivery.

Accepted Answer

There are three revenue models for deliv

Question 14

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline

Accepted Answer

A) True 
 B)False

Question 15

What are the major challenges facing book publishers?

Accepted Answer

There are two major challenges facing bo

Question 16

All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:

Accepted Answer

A) movies are more difficult to move around the Web without detection. 
B) movies typically have far larger file sizes than music tracks. 
C) the movie industry is a concentrated oligopoly. 
D) there are fewer firms competing for distribution rights. 
A) movies are more difficult to move around the Web without detection. 
B) movies typically have far larger file sizes than music tracks. 
C) the movie industry is a concentrated oligopoly. 
D) there are fewer firms competing for distribution rights.

Question 17

Which of the following was the most troubled segment of the publishing industry in 2013?

Accepted Answer

A) books 
B) magazines 
C) newspapers 
D) periodicals 
A) books 
B) magazines 
C) newspapers 
D) periodicals

Question 18

In 2013, YouTube announced:

Accepted Answer

A) 100 new channels. 
B) paid-subscription channels. 
C) movie-streaming channels. 
D) new channels for live streaming of special broadcast TV events. 
A) 100 new channels. 
B) paid-subscription channels. 
C) movie-streaming channels. 
D) new channels for live streaming of special broadcast TV events.

Question 19

DRM refers to a combination of ________ for protecting digital content.

Accepted Answer

A) hardware and software methods 
B) technical and legal means 
C) user and publisher agreements 
D) local and remote policies 
A) hardware and software methods 
B) technical and legal means 
C) user and publisher agreements 
D) local and remote policies

Question 20

In the ________ model for e-books, prices are set by the publisher.

Accepted Answer

The answer of In the ________ model for e-books, prices...

In 2013, Amazon's e-book and media store contained around how many book titles?

Which of the following is used by the highest percentage of people to read e-books?

E-book sales in 2013 were approximately:

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

How is the television industry being impacted by the Internet?

Which of the following is the fastest growing paid content area?

Content convergence describes convergence in the design, production, and ________ of content.

Internet users consume more media of all types than non-Internet users.

Digital magazine revenues are expected to ________ over the next few years.

Which of the following generates the largest share of media revenues?

Which of the following best describes the online newspaper industry's revenue model?

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Describe the three basic revenue models for digital content delivery.

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline

What are the major challenges facing book publishers?

All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:

Which of the following was the most troubled segment of the publishing industry in 2013?

In 2013, YouTube announced:

DRM refers to a combination of ________ for protecting digital content.

In the ________ model for e-books, prices are set by the publisher.

The Revolution Continues

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

In 2013, Amazon's e-book and media store contained around how many book titles?

Which of the following is used by the highest percentage of people to read e-books?

E-book sales in 2013 were approximately:

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

How is the television industry being impacted by the Internet?

Which of the following is the fastest growing paid content area?

Content convergence describes convergence in the design, production, and ________ of content.

Internet users consume more media of all types than non-Internet users.

Digital magazine revenues are expected to ________ over the next few years.

Which of the following generates the largest share of media revenues?

Which of the following best describes the online newspaper industry's revenue model?

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Describe the three basic revenue models for digital content delivery.

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline

What are the major challenges facing book publishers?

All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:

Which of the following was the most troubled segment of the publishing industry in 2013?

In 2013, YouTube announced:

DRM refers to a combination of ________ for protecting digital content.

In the ________ model for e-books, prices are set by the publisher.

The Revolution Continues

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters