Exam 11: Social Networks, Auctions, and Portals

Which of the following is the market leader in C2C auctions?

If an auction uses a(n)________, there will be multiple winners and they all will pay the same price.

All of the following are solutions to the problem of high monitoring costs except:

In a Dutch Internet auction, the highest price wins.

Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias?

Keeping bid increments low increases the number of bidders and the frequency of their bids.

iVillage.com is an example of a(n):

________ portals, such as Yahoo, attempt to attract a very large audience and then retain the audience on-site by providing in-depth vertical content channels.

All of the following types of auctions have a seller bias except:

BlackPlanet is an example of a(an)________ social network.

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

All of the following are situations in which markets fail to produce socially desirable outcomes except:

Which of the following is not one of the three defining characteristics of a portal?

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):

What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?

Describe the major types of Internet portals and explain the portal business model.

In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.

In 2013, Facebook visitors spent about ________ hours a month on Facebook.

Facebook was the leader in U.S.ad spending revenues on social networks in 2013.What company received the second most amount of ad spending revenue?

All of the following are benefits of auctions except: