Question 1

________ is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook.

Accepted Answer

Facebook Exchange, FBX

Question 2

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Accepted Answer

A) TweetDeck 
B) Curalate 
C) Amplify 
D) Webtrends 
A) TweetDeck 
B) Curalate 
C) Amplify 
D) Webtrends B

Question 3

Which of the following purchased Tumblr in May 2013?

Accepted Answer

A) Facebook 
B) Yahoo 
C) Google 
D) Twitter 
A) Facebook 
B) Yahoo 
C) Google 
D) Twitter B

Question 4

________ involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends.

Accepted Answer

The answer of ________ involves using the inherent strength of...

Question 5

Facebook's new search engine, introduced in July 2013, is called ________.

Accepted Answer

The answer of Facebook's new search engine, introduced in July...

Question 6

Your Facebook News Feed includes all of the following except:

Accepted Answer

A) status updates. 
B) app activity. 
C) Likes. 
D) tweets. 
A) status updates. 
B) app activity. 
C) Likes. 
D) tweets.

Question 7

By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.

Accepted Answer

A) True 
 B)False

Question 8

By 2017, mobile commerce revenues are expected to be approximately:

Accepted Answer

A) $109 million. 
B) $1.09 billion. 
C) $10.9 billion. 
D) $109 billion. 
A) $109 million. 
B) $1.09 billion. 
C) $10.9 billion. 
D) $109 billion.

Question 9

How do people actually use their mobile devices today?

Accepted Answer

On average, U.S.mobile users spend an es

Question 10

SMS to friends, notifying friends of your location, and sharing offers with friends are ways to measure:

Accepted Answer

A) fan acquisition. 
B) engagement. 
C) community. 
D) amplification. 
A) fan acquisition. 
B) engagement. 
C) community. 
D) amplification.

Question 11

Name and describe five of the marketing tools available with Facebook.

Accepted Answer

Some of the many marketing tools availab

Question 12

The newest and fastest growing segment of the digital marketing universe is:

Accepted Answer

A) Twitter marketing. 
B) location-based mobile marketing. 
C) Pinterest marketing. 
D) Facebook marketing. 
A) Twitter marketing. 
B) location-based mobile marketing. 
C) Pinterest marketing. 
D) Facebook marketing.

Question 13

Name and describe the five steps in the social marketing process.

Accepted Answer

The five steps in the social marketing p

Question 14

In 2013, location-based mobile marketing accounted for how much in marketing expenditures?

Accepted Answer

A) $23 million 
B) $230 million 
C) $2.3 billion 
D) $23 billion 
A) $23 million 
B) $230 million 
C) $2.3 billion 
D) $23 billion

Question 15

Which of the following statements about Graph Search is not true?

Accepted Answer

A) It relies on Google to supplement its search results. 
B) It is a semantic search engine. 
C) It is a social search engine. 
D) It includes photos. 
A) It relies on Google to supplement its search results. 
B) It is a semantic search engine. 
C) It is a social search engine. 
D) It includes photos.

Question 16

Which of the following accounts for the most mobile ad spending?

Accepted Answer

A) display ads 
B) search engine advertising 
C) video ads 
D) SMS text messages 
A) display ads 
B) search engine advertising 
C) video ads 
D) SMS text messages

Question 17

Encouraging users to click a Like button is an example of which step in the social marketing process?

Accepted Answer

A) fan acquisition 
B) brand strength 
C) community 
D) amplification 
A) fan acquisition 
B) brand strength 
C) community 
D) amplification

Question 18

Which type of apps account for the most user time?

Accepted Answer

A) social network apps 
B) brand apps 
C) game and entertainment apps 
D) search apps 
A) social network apps 
B) brand apps 
C) game and entertainment apps 
D) search apps

Question 19

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Accepted Answer

A) Facebook 
B) YouTube 
C) Pinterest 
D) Instagram 
A) Facebook 
B) YouTube 
C) Pinterest 
D) Instagram

Question 20

The ratio of impressions to fans is a measure of:

Accepted Answer

A) engagement. 
B) amplification. 
C) community. 
D) fan acquisition. 
A) engagement. 
B) amplification. 
C) community. 
D) fan acquisition.

________ is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook.

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Which of the following purchased Tumblr in May 2013?

________ involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends.

Facebook's new search engine, introduced in July 2013, is called ________.

Your Facebook News Feed includes all of the following except:

By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.

By 2017, mobile commerce revenues are expected to be approximately:

How do people actually use their mobile devices today?

SMS to friends, notifying friends of your location, and sharing offers with friends are ways to measure:

Name and describe five of the marketing tools available with Facebook.

The newest and fastest growing segment of the digital marketing universe is:

Name and describe the five steps in the social marketing process.

In 2013, location-based mobile marketing accounted for how much in marketing expenditures?

Which of the following statements about Graph Search is not true?

Which of the following accounts for the most mobile ad spending?

Encouraging users to click a Like button is an example of which step in the social marketing process?

Which type of apps account for the most user time?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

The ratio of impressions to fans is a measure of:

The Revolution Continues

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: E-Commerce Marketing Communications

________ is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook.

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Which of the following purchased Tumblr in May 2013?

________ involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends.

Facebook's new search engine, introduced in July 2013, is called ________.

Your Facebook News Feed includes all of the following except:

By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.

By 2017, mobile commerce revenues are expected to be approximately:

How do people actually use their mobile devices today?

SMS to friends, notifying friends of your location, and sharing offers with friends are ways to measure:

Name and describe five of the marketing tools available with Facebook.

The newest and fastest growing segment of the digital marketing universe is:

Name and describe the five steps in the social marketing process.

In 2013, location-based mobile marketing accounted for how much in marketing expenditures?

Which of the following statements about Graph Search is not true?

Which of the following accounts for the most mobile ad spending?

Encouraging users to click a Like button is an example of which step in the social marketing process?

Which type of apps account for the most user time?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

The ratio of impressions to fans is a measure of:

The Revolution Continues

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters