Exam 2: E-Commerce Business Models and Concepts
Exam 1: The Revolution Is Just Beginning75 Questions
Exam 2: E-Commerce Business Models and Concepts75 Questions
Exam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform75 Questions
Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps75 Questions
Exam 5: E-Commerce Security and Payment Systems75 Questions
Exam 6: E-Commerce Marketing and Advertising Concepts75 Questions
Exam 7: Ethical, Social, and Political Issues in E-Commerce75 Questions
Exam 8: Online Retail and Services75 Questions
Exam 9: Online Content and Media75 Questions
Exam 10: Social Networks, Auctions, and Portals75 Questions
Exam 11: B2b E-Commerce: Supply Chain Management and Collaborative Commerce75 Questions
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Most first movers have the complementary resources needed to sustain their advantage.
(True/False)
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Which of the following statements about Groupon is not true?
(Multiple Choice)
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A business document that specifically details how you plan on selling your product and find new customers is called a:
(Multiple Choice)
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A firm's ________ refers to the other companies operating in the same marketspace selling similar products.
(Short Answer)
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A(n)________ marketplace supplies products and services of interest to particular industries.
(Short Answer)
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The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.
(Short Answer)
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The terms revenue model and financial model can be used interchangeably.
(True/False)
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Which of the following factors is not a significant influence on a company's competitive environment?
(Multiple Choice)
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Which of the following was the first to announce a cloud music service?
(Multiple Choice)
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A firm's ________ describes how a firm will produce a superior return on invested capital.
(Multiple Choice)
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In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.
(Short Answer)
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All of the following may lead to a competitive advantage except:
(Multiple Choice)
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Horizontal or general portals primarily generate revenue in all of the following ways except:
(Multiple Choice)
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The Internet's universal standards decrease the cost of industry and firm operations.
(True/False)
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