Question 1

Social technologies change industry structure by shifting programming and editorial decisions to consumers.

Accepted Answer

A) True 
 B)False

Question 2

The element of a business model that is responsible for making the model work is:

Accepted Answer

A) the management team. 
B) the organizational structure. 
C) the firm's key competitive advantage. 
D) the market strategy. 
A) the management team. 
B) the organizational structure. 
C) the firm's key competitive advantage. 
D) the market strategy.

Question 3

Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com's realistic market opportunity, approximately?

Accepted Answer

A) $5 billion 
B) $6.6 billion 
C) $165 billion 
D) $25 billion 
A) $5 billion 
B) $6.6 billion 
C) $165 billion 
D) $25 billion

Question 4

The financial services, travel services, and job placement services industries use the ________ business model.

Accepted Answer

The answer of The financial services, travel services, and job...

Question 5

A(n)________ is a set of planned activities designed to result in a profit in marketplace.

Accepted Answer

The answer of A(n)________ is a set of planned activities...

Question 6

________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.

Accepted Answer

The answer of ________ occurs when there are no differences...

Question 7

The basic value proposition of community providers is:

Accepted Answer

A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. 
B) they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. 
C) they create a digital electronic environment for buyers and sellers to meet, agree on a price and transact. 
D) they increase customers' productivity by helping them get things done faster and more cheaply. 
A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. 
B) they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. 
C) they create a digital electronic environment for buyers and sellers to meet, agree on a price and transact. 
D) they increase customers' productivity by helping them get things done faster and more cheaply.

Question 8

All of the following use an advertising revenue model except:

Accepted Answer

A) Facebook. 
B) Yahoo. 
C) Google. 
D) Amazon. 
A) Facebook. 
B) Yahoo. 
C) Google. 
D) Amazon.

Question 9

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

Accepted Answer

A) scope 
B) differentiation 
C) cost 
D) focus 
A) scope 
B) differentiation 
C) cost 
D) focus

Question 10

________ create and sell access to digital electronic markets.

Accepted Answer

A) E-distributors 
B) Portals 
C) E-procurement firms 
D) Market creators 
A) E-distributors 
B) Portals 
C) E-procurement firms 
D) Market creators

Question 11

A(n)________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.

Accepted Answer

The answer of A(n)________ is the set of activities performed...

Question 12

________ offer users powerful Web search tools as well as an integrated package of content and services, such as news, e-mail, instant messaging, calendars, shopping, and more, all in one place.

Accepted Answer

The answer of ________ offer users powerful Web search tools...

Question 13

All of the following are business models employed by the music industry except:

Accepted Answer

A) subscription. 
B) peer-to-peer streaming. 
C) download-and-own. 
D) cloud streaming. 
A) subscription. 
B) peer-to-peer streaming. 
C) download-and-own. 
D) cloud streaming.

Question 14

Which of the following is not a variation of the e-tailer business model?

Accepted Answer

A) bricks-and-clicks 
B) virtual merchant 
C) market creator 
D) manufacturer-direct 
A) bricks-and-clicks 
B) virtual merchant 
C) market creator 
D) manufacturer-direct

Question 15

Grainger.com is an example of which of the following business models?

Accepted Answer

A) B2B service provider 
B) exchange 
C) e-distributor 
D) industry consortia 
A) B2B service provider 
B) exchange 
C) e-distributor 
D) industry consortia

Social technologies change industry structure by shifting programming and editorial decisions to consumers.

The element of a business model that is responsible for making the model work is:

The financial services, travel services, and job placement services industries use the ________ business model.

A(n)________ is a set of planned activities designed to result in a profit in marketplace.

________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.

The basic value proposition of community providers is:

All of the following use an advertising revenue model except:

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

________ create and sell access to digital electronic markets.

A(n)________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.

________ offer users powerful Web search tools as well as an integrated package of content and services, such as news, e-mail, instant messaging, calendars, shopping, and more, all in one place.

All of the following are business models employed by the music industry except:

Which of the following is not a variation of the e-tailer business model?

Grainger.com is an example of which of the following business models?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 2: E-Commerce Business Models and Concepts

Social technologies change industry structure by shifting programming and editorial decisions to consumers.

The element of a business model that is responsible for making the model work is:

The financial services, travel services, and job placement services industries use the ________ business model.

A(n)________ is a set of planned activities designed to result in a profit in marketplace.

________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.

The basic value proposition of community providers is:

All of the following use an advertising revenue model except:

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

________ create and sell access to digital electronic markets.

A(n)________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.

________ offer users powerful Web search tools as well as an integrated package of content and services, such as news, e-mail, instant messaging, calendars, shopping, and more, all in one place.

All of the following are business models employed by the music industry except:

Which of the following is not a variation of the e-tailer business model?

Grainger.com is an example of which of the following business models?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters