Question 1

Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.

Accepted Answer

A) True 
 B)False

Question 2

Your startup firm has developed Web-based note-taking software that allows participants to create and share virtual notes attached to existing Web pages. You anticipate marketing your online application to Web development and design companies. Which of the following revenue models is the most appropriate for your new company?

Accepted Answer

A) advertising 
B) transaction fee 
C) affiliate 
D) subscription 
A) advertising 
B) transaction fee 
C) affiliate 
D) subscription

Question 3

Which of the following is not a community provider?

Accepted Answer

A) LinkedIn 
B) Facebook 
C) Priceline 
D) Pinterest 
A) LinkedIn 
B) Facebook 
C) Priceline 
D) Pinterest

Question 4

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Accepted Answer

The ubiquity of e-commerce creates new m

Question 5

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

Accepted Answer

A) enable individual customization of the product by consumers. 
B) implement a strategy of commoditization. 
C) adopt a strategy of cost competition. 
D) develop a scope strategy to compete within a narrower market segment. 
A) enable individual customization of the product by consumers. 
B) implement a strategy of commoditization. 
C) adopt a strategy of cost competition. 
D) develop a scope strategy to compete within a narrower market segment.

Question 6

All of the following are assets of Twitter except:

Accepted Answer

A) user attention. 
B) audience size. 
C) database of tweets. 
D) retail inventory. 
A) user attention. 
B) audience size. 
C) database of tweets. 
D) retail inventory.

Question 7

All firms need an organization to efficiently implement their business plans and strategies.

Accepted Answer

A) True 
 B)False

Question 8

Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web.

Accepted Answer

A value chain is the set of activities p

Question 9

Which of the following was not able to successfully implement a freemium business model?

Accepted Answer

A) Pandora 
B) MailChimp 
C) Evernote 
D) Ning 
A) Pandora 
B) MailChimp 
C) Evernote 
D) Ning

Question 10

Which of the following are Amazon's primary value propositions?

Accepted Answer

A) personalization and customization 
B) selection and convenience 
C) reduction of price discovery cost 
D) management of product delivery 
A) personalization and customization 
B) selection and convenience 
C) reduction of price discovery cost 
D) management of product delivery

Question 11

All of the following can be considered a direct or indirect competitor of Amazon.com except:

Accepted Answer

A) eBay. 
B) Apple's iTunes Store. 
C) Barnesandnoble.com. 
D) Starbucks. 
A) eBay. 
B) Apple's iTunes Store. 
C) Barnesandnoble.com. 
D) Starbucks.

Question 12

All of the following are examples of Business-to-Business (B2B)business models except:

Accepted Answer

A) e-distributors. 
B) e-procurement. 
C) private industrial networks. 
D) e-tailers. 
A) e-distributors. 
B) e-procurement. 
C) private industrial networks. 
D) e-tailers.

Question 13

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Accepted Answer

Organizational development is a plan tha

Question 14

Which element of the business model addresses the question of why a customer should buy from the firm?

Accepted Answer

A) revenue model 
B) competitive advantage 
C) market strategy 
D) value proposition 
A) revenue model 
B) competitive advantage 
C) market strategy 
D) value proposition

Question 15

Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:

Accepted Answer

A) cost competition. 
B) scope. 
C) scale. 
D) focus. 
A) cost competition. 
B) scope. 
C) scale. 
D) focus.

Question 16

In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.

Accepted Answer

The answer of In the ________ business model, a Web-based...

Question 17

Which of the following is not a primary activity in a firm value chain?

Accepted Answer

A) inbound logistics 
B) finance/accounting 
C) operations 
D) sales and marketing 
A) inbound logistics 
B) finance/accounting 
C) operations 
D) sales and marketing

Question 18

Barriers to entry into the e-tail marketplace are high.

Accepted Answer

A) True 
 B)False

Question 19

Which element of the business model examines who else occupies the firm's intended marketspace?

Accepted Answer

A) value proposition 
B) competitive environment 
C) competitive advantage 
D) market strategy 
A) value proposition 
B) competitive environment 
C) competitive advantage 
D) market strategy

Question 20

Which of the following is an example of the affiliate revenue model?

Accepted Answer

A) Yahoo 
B) eBay 
C) Gap.com 
D) MyPoints 
A) Yahoo 
B) eBay 
C) Gap.com 
D) MyPoints

Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.

Which of the following is not a community provider?

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

All of the following are assets of Twitter except:

All firms need an organization to efficiently implement their business plans and strategies.

Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web.

Which of the following was not able to successfully implement a freemium business model?

Which of the following are Amazon's primary value propositions?

All of the following can be considered a direct or indirect competitor of Amazon.com except:

All of the following are examples of Business-to-Business (B2B)business models except:

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Which element of the business model addresses the question of why a customer should buy from the firm?

Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:

In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.

Which of the following is not a primary activity in a firm value chain?

Barriers to entry into the e-tail marketplace are high.

Which element of the business model examines who else occupies the firm's intended marketspace?

Which of the following is an example of the affiliate revenue model?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 2: E-Commerce Business Models and Concepts

Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.

Which of the following is not a community provider?

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

All of the following are assets of Twitter except:

All firms need an organization to efficiently implement their business plans and strategies.

Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web.

Which of the following was not able to successfully implement a freemium business model?

Which of the following are Amazon's primary value propositions?

All of the following can be considered a direct or indirect competitor of Amazon.com except:

All of the following are examples of Business-to-Business (B2B)business models except:

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Which element of the business model addresses the question of why a customer should buy from the firm?

Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:

In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.

Which of the following is not a primary activity in a firm value chain?

Barriers to entry into the e-tail marketplace are high.

Which element of the business model examines who else occupies the firm's intended marketspace?

Which of the following is an example of the affiliate revenue model?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters