Question 1

Which of the following is the most effective use of IM in a professional setting?

Accepted Answer

A) Assuming the IM is secure 
B) Using IM for lengthy, complex messages 
C) Having multiple IM conversations at the same time 
D) Leaving a physical meeting to respond to IM 
E) Making yourself unavailable for IM when you need to focus on other work 
A) Assuming the IM is secure 
B) Using IM for lengthy, complex messages 
C) Having multiple IM conversations at the same time 
D) Leaving a physical meeting to respond to IM 
E) Making yourself unavailable for IM when you need to focus on other work E

Question 2

Which of the following is a disadvantage of using email?

Accepted Answer

A) Email is universal. 
B) Email messages can include emoticons for added depth of meaning. 
C) Email allows for instantaneous responses. 
D) Email allows users to be selective about who they send a message to. 
E) Email allows for low value messages to be sent to multiple recipients. 
A) Email is universal. 
B) Email messages can include emoticons for added depth of meaning. 
C) Email allows for instantaneous responses. 
D) Email allows users to be selective about who they send a message to. 
E) Email allows for low value messages to be sent to multiple recipients. E

Question 3

When using IM for business,which of the following is true?

Accepted Answer

A) IM takes longer to plan than other social media messages. 
B) IM in business is more formal than IM for personal use. 
C) Companies encourage the use of acronyms to save time. 
D) Autocorrect functions will take care of spelling and grammatical issues. 
E) IM reduces the likelihood of inconvenient interruptions. 
A) IM takes longer to plan than other social media messages. 
B) IM in business is more formal than IM for personal use. 
C) Companies encourage the use of acronyms to save time. 
D) Autocorrect functions will take care of spelling and grammatical issues. 
E) IM reduces the likelihood of inconvenient interruptions. A

Question 4

Explain the meaning of "tagging" in a blog and discuss the advantage of using it.

Accepted Answer

Make your material easier to find by tag

Question 5

Social networks can be specifically designed to allow members to share content,in addition to information and networking opportunities.

Accepted Answer

A) True 
 B)False

Question 6

Communities of interest formed around a specific product are referred to as what?

Accepted Answer

A) Brand socializers 
B) Sentiment analyst 
C) Target markets 
D) Brand communities 
E) Teasers 
A) Brand socializers 
B) Sentiment analyst 
C) Target markets 
D) Brand communities 
E) Teasers

Question 7

Which of the following is the least effective use of a blog?

Accepted Answer

A) Community building 
B) One way communication 
C) Influencing traditional news coverage 
D) Word-of-mouth marketing 
E) Market research 
A) Community building 
B) One way communication 
C) Influencing traditional news coverage 
D) Word-of-mouth marketing 
E) Market research

Question 8

Brand socialization is a measure of how often consumers engage with a corporate website.

Accepted Answer

A) True 
 B)False

Question 9

IM systems designed for large scale corporate use are called what?

Accepted Answer

A) Branded messaging sites 
B) Presence awareness sites 
C) Community Q&A sites 
D) Enterprise instant messaging sites 
E) Content curation sites 
A) Branded messaging sites 
B) Presence awareness sites 
C) Community Q&A sites 
D) Enterprise instant messaging sites 
E) Content curation sites

Question 10

When are social networks most effective?

Accepted Answer

A) When the network is dedicated to a specific specialty 
B) When the network has filtering capability 
C) When the networks allow all participants to give and receive information 
D) When the networks provide meaningful user content controlled by the organization 
E) When the networks provide meaningful user content without company input 
A) When the network is dedicated to a specific specialty 
B) When the network has filtering capability 
C) When the networks allow all participants to give and receive information 
D) When the networks provide meaningful user content controlled by the organization 
E) When the networks provide meaningful user content without company input

Question 11

Blogs are online journals.

Accepted Answer

A) True 
 B)False

Question 12

Social networks are online services that help people and organizations form connections.

Accepted Answer

A) True 
 B)False

Question 13

To create audience-focus message,companies structure messages to include teasers,orientations and summaries.

Accepted Answer

A) True 
 B)False

Question 14

One of the appeals of social media is what?

Accepted Answer

A) The feeling of conversation 
B) Less need to traditional writing conventions 
C) The ability to create large volumes of content inexpensively and quickly 
D) Being able to say whatever you want on social media without anyone knowing who you are 
E) The high level of control over the message 
A) The feeling of conversation 
B) Less need to traditional writing conventions 
C) The ability to create large volumes of content inexpensively and quickly 
D) Being able to say whatever you want on social media without anyone knowing who you are 
E) The high level of control over the message

Question 15

Connecting various links to a corporation's online personality can be accomplished using what?

Accepted Answer

A) Social media 
B) A central hub 
C) LinkedIn 
D) A specific media personality 
E) User generated content 
A) Social media 
B) A central hub 
C) LinkedIn 
D) A specific media personality 
E) User generated content

Question 16

Using the network to find pockets of expertise in the organization is an example of what?

Accepted Answer

A) Using networks to build communities 
B) Using networks to integrate a workforce 
C) Using networks to understand target markets 
D) Using networks to extend the organization 
E) Using networks to foster collaboration 
A) Using networks to build communities 
B) Using networks to integrate a workforce 
C) Using networks to understand target markets 
D) Using networks to extend the organization 
E) Using networks to foster collaboration

Question 17

Emoticons should be added to email messages that contain bad news in order to "soften the blow" of the message.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following helps to ensure an effective podcast?

Accepted Answer

A) Reading from a script 
B) Having a clear beginning, middle and end 
C) Speaking without the use of notes 
D) Including a text copy of the podcast on the blog site 
E) Using the commenting feature to support the backchannel 
A) Reading from a script 
B) Having a clear beginning, middle and end 
C) Speaking without the use of notes 
D) Including a text copy of the podcast on the blog site 
E) Using the commenting feature to support the backchannel

Question 19

To increase content marketing,which of the following social media development tactics would be most effective?

Accepted Answer

A) Anchor your presence in your online hub. 
B) Join existing conversations. 
C) Offer valuable content to members of the online community. 
D) Choose the best compositional mode for each message. 
E) Maintain a consistent personality. 
A) Anchor your presence in your online hub. 
B) Join existing conversations. 
C) Offer valuable content to members of the online community. 
D) Choose the best compositional mode for each message. 
E) Maintain a consistent personality.

Question 20

One of the biggest advantages of an audio podcast over other types of social media is what?

Accepted Answer

A) The hands free/eyes free aspect of the message 
B) The ability to move through the message to find critical data 
C) The ability to retrieve the data when needed 
D) The ability to access the data over a variety of technology 
E) The ease of setting up the podcast 
A) The hands free/eyes free aspect of the message 
B) The ability to move through the message to find critical data 
C) The ability to retrieve the data when needed 
D) The ability to access the data over a variety of technology 
E) The ease of setting up the podcast

Which of the following is the most effective use of IM in a professional setting?

Which of the following is a disadvantage of using email?

When using IM for business,which of the following is true?

Explain the meaning of "tagging" in a blog and discuss the advantage of using it.

Social networks can be specifically designed to allow members to share content,in addition to information and networking opportunities.

Communities of interest formed around a specific product are referred to as what?

Which of the following is the least effective use of a blog?

Brand socialization is a measure of how often consumers engage with a corporate website.

IM systems designed for large scale corporate use are called what?

When are social networks most effective?

Blogs are online journals.

Social networks are online services that help people and organizations form connections.

To create audience-focus message,companies structure messages to include teasers,orientations and summaries.

One of the appeals of social media is what?

Connecting various links to a corporation's online personality can be accomplished using what?

Using the network to find pockets of expertise in the organization is an example of what?

Emoticons should be added to email messages that contain bad news in order to "soften the blow" of the message.

Which of the following helps to ensure an effective podcast?

To increase content marketing,which of the following social media development tactics would be most effective?

One of the biggest advantages of an audio podcast over other types of social media is what?

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters

Exam 6: Crafting Messages for Digital Channels

Which of the following is the most effective use of IM in a professional setting?

Which of the following is a disadvantage of using email?

When using IM for business,which of the following is true?

Explain the meaning of "tagging" in a blog and discuss the advantage of using it.

Social networks can be specifically designed to allow members to share content,in addition to information and networking opportunities.

Communities of interest formed around a specific product are referred to as what?

Which of the following is the least effective use of a blog?

Brand socialization is a measure of how often consumers engage with a corporate website.

IM systems designed for large scale corporate use are called what?

When are social networks most effective?

Blogs are online journals.

Social networks are online services that help people and organizations form connections.

To create audience-focus message,companies structure messages to include teasers,orientations and summaries.

One of the appeals of social media is what?

Connecting various links to a corporation's online personality can be accomplished using what?

Using the network to find pockets of expertise in the organization is an example of what?

Emoticons should be added to email messages that contain bad news in order to "soften the blow" of the message.

Which of the following helps to ensure an effective podcast?

To increase content marketing,which of the following social media development tactics would be most effective?

One of the biggest advantages of an audio podcast over other types of social media is what?

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters