Question 1

Which of the following is considered a selling point,not a benefit?

Accepted Answer

A) The most attractive features of the product 
B) User experiences when purchasing the product 
C) User gains from purchasing the product 
D) Emotional response to purchasing the product 
E) The practical use of the product 
A) The most attractive features of the product 
B) User experiences when purchasing the product 
C) User gains from purchasing the product 
D) Emotional response to purchasing the product 
E) The practical use of the product A

Question 2

What can using Q&A sites or providing brief answers posted on the social media site,do for the organization?

Accepted Answer

A) Allow the organization to respond to conversations within the community 
B) Identify and support product champions 
C) Allow the organization to provide information people want 
D) Integrate conventional marketing techniques 
E) Facilitate community building 
A) Allow the organization to respond to conversations within the community 
B) Identify and support product champions 
C) Allow the organization to provide information people want 
D) Integrate conventional marketing techniques 
E) Facilitate community building C

Question 3

Marketing messages nearly always compete with messages from other companies who are trying to reach the same audience.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following encourages potential buyers to make a purchase decision immediately?

Accepted Answer

A) Persuasive messages 
B) Direct messages 
C) Indirect messages 
D) Marketing messages 
E) Sales messages 
A) Persuasive messages 
B) Direct messages 
C) Indirect messages 
D) Marketing messages 
E) Sales messages

Question 5

Discuss important considerations in the completion stage of developing a persuasive message.

Accepted Answer

The pros know from experience that detai

Question 6

What percentage of smartphone users access shopping related information on their device?

Accepted Answer

A) 50 percent 
B) 60 percent 
C) 70 percent 
D) 80 percent 
E) 90 percent 
A) 50 percent 
B) 60 percent 
C) 70 percent 
D) 80 percent 
E) 90 percent

Question 7

AIDA is a unidirectional method that essentially talks at audiences,not with them.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is a common use of a persuasive message?

Accepted Answer

A) To increase supplier obligations 
B) To discourage non-routine results 
C) To enforce more efficient operating procedures 
D) When requiring cooperation from other departments 
E) When requesting action 
A) To increase supplier obligations 
B) To discourage non-routine results 
C) To enforce more efficient operating procedures 
D) When requiring cooperation from other departments 
E) When requesting action

Question 9

Asking the audience to reexamine long-held opinions is one of the goals of what?

Accepted Answer

A) Persuasive claims 
B) Persuasive adjustments 
C) Persuasive presentation of ideas 
D) Persuasive requests for action 
E) Sales and marketing 
A) Persuasive claims 
B) Persuasive adjustments 
C) Persuasive presentation of ideas 
D) Persuasive requests for action 
E) Sales and marketing

Question 10

Using the AIDA model will help in which essential strategy for persuasive messages?

Accepted Answer

A) Framing your arguments 
B) Analyzing the audience 
C) Balancing emotional and logical appeals 
D) Reinforcing your position 
E) Anticipating objections 
A) Framing your arguments 
B) Analyzing the audience 
C) Balancing emotional and logical appeals 
D) Reinforcing your position 
E) Anticipating objections

Question 11

Working from specific evidence to a general conclusion is an example of what?

Accepted Answer

A) Analogy 
B) Induction 
C) Circular reasoning 
D) Deduction 
E) Cause and effect 
A) Analogy 
B) Induction 
C) Circular reasoning 
D) Deduction 
E) Cause and effect

Question 12

Before attempting to change someone's attitudes,beliefs or actions,what must be understood?

Accepted Answer

A) Demographics 
B) Psychographics 
C) Motivation 
D) Desires 
E) Culture 
A) Demographics 
B) Psychographics 
C) Motivation 
D) Desires 
E) Culture

Question 13

Within the three-step writing process,which of the following is not part of the four essential strategies for persuasive messages?

Accepted Answer

A) Framing your arguments 
B) Analyzing the audience 
C) Balancing emotional and logical appeals 
D) Reinforcing your position 
E) Anticipating objections 
A) Framing your arguments 
B) Analyzing the audience 
C) Balancing emotional and logical appeals 
D) Reinforcing your position 
E) Anticipating objections

Question 14

Which of the following is not a step to be considered during the planning stage of marketing and sales messages?

Accepted Answer

A) Assessing audience needs 
B) Analyzing the competition 
C) Determining key selling points 
D) Anticipating purchase objections 
E) Determining channel and medium 
A) Assessing audience needs 
B) Analyzing the competition 
C) Determining key selling points 
D) Anticipating purchase objections 
E) Determining channel and medium

Question 15

When reinforcing your position,you should pay special attention to what?

Accepted Answer

A) The logic of the arguments 
B) Emotional appeal 
C) Potential objections 
D) Word choices 
E) Message format 
A) The logic of the arguments 
B) Emotional appeal 
C) Potential objections 
D) Word choices 
E) Message format

Question 16

Steps in planning successful persuasive messages include what?

Accepted Answer

A) Planning, writing, completing 
B) Neutral buffer, reasons, decision, courteous close 
C) Reasons for the message, supporting data, courteous close 
D) Analysis, gathering information, selecting channel and medium, organizing 
E) Analysis, audience, selecting channel and medium, writing 
A) Planning, writing, completing 
B) Neutral buffer, reasons, decision, courteous close 
C) Reasons for the message, supporting data, courteous close 
D) Analysis, gathering information, selecting channel and medium, organizing 
E) Analysis, audience, selecting channel and medium, writing

Question 17

When considering persuasive claims and requests for adjustments,most claims are routine and use the direct approach.

Accepted Answer

A) True 
 B)False

Question 18

The indirect approach is the most appropriate method to use when developing any request for action.

Accepted Answer

A) True 
 B)False

Question 19

Personality,attitudes,lifestyle and other psychological characteristics of an audience are known as what?

Accepted Answer

A) Demographics 
B) Target market 
C) Culture 
D) Psychographics 
E) Attributes 
A) Demographics 
B) Target market 
C) Culture 
D) Psychographics 
E) Attributes

Question 20

Conventional marketing and sales message are often prepared using the AIDA model.

Accepted Answer

A) True 
 B)False

Which of the following is considered a selling point,not a benefit?

What can using Q&A sites or providing brief answers posted on the social media site,do for the organization?

Marketing messages nearly always compete with messages from other companies who are trying to reach the same audience.

Which of the following encourages potential buyers to make a purchase decision immediately?

Discuss important considerations in the completion stage of developing a persuasive message.

What percentage of smartphone users access shopping related information on their device?

AIDA is a unidirectional method that essentially talks at audiences,not with them.

Which of the following is a common use of a persuasive message?

Asking the audience to reexamine long-held opinions is one of the goals of what?

Using the AIDA model will help in which essential strategy for persuasive messages?

Working from specific evidence to a general conclusion is an example of what?

Before attempting to change someone's attitudes,beliefs or actions,what must be understood?

Within the three-step writing process,which of the following is not part of the four essential strategies for persuasive messages?

Which of the following is not a step to be considered during the planning stage of marketing and sales messages?

When reinforcing your position,you should pay special attention to what?

Steps in planning successful persuasive messages include what?

When considering persuasive claims and requests for adjustments,most claims are routine and use the direct approach.

The indirect approach is the most appropriate method to use when developing any request for action.

Personality,attitudes,lifestyle and other psychological characteristics of an audience are known as what?

Conventional marketing and sales message are often prepared using the AIDA model.

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters

Exam 9: Writing Persuasive Messages

Which of the following is considered a selling point,not a benefit?

What can using Q&A sites or providing brief answers posted on the social media site,do for the organization?

Marketing messages nearly always compete with messages from other companies who are trying to reach the same audience.

Which of the following encourages potential buyers to make a purchase decision immediately?

Discuss important considerations in the completion stage of developing a persuasive message.

What percentage of smartphone users access shopping related information on their device?

AIDA is a unidirectional method that essentially talks at audiences,not with them.

Which of the following is a common use of a persuasive message?

Asking the audience to reexamine long-held opinions is one of the goals of what?

Using the AIDA model will help in which essential strategy for persuasive messages?

Working from specific evidence to a general conclusion is an example of what?

Before attempting to change someone's attitudes,beliefs or actions,what must be understood?

Within the three-step writing process,which of the following is not part of the four essential strategies for persuasive messages?

Which of the following is not a step to be considered during the planning stage of marketing and sales messages?

When reinforcing your position,you should pay special attention to what?

Steps in planning successful persuasive messages include what?

When considering persuasive claims and requests for adjustments,most claims are routine and use the direct approach.

The indirect approach is the most appropriate method to use when developing any request for action.

Personality,attitudes,lifestyle and other psychological characteristics of an audience are known as what?

Conventional marketing and sales message are often prepared using the AIDA model.

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters