Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

________ modules use many of the same data, tools, and systems as CRM to enhance collaboration between a company and its selling partners.

Walmart is an example of a push-based model.

A company having difficulty with timely delivery of parts to its manufacturing plants should implement a supply chain ________ system.

Cross-selling is the marketing of complementary products to customers.

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

In order to achieve maximum benefit from an enterprise software package, a business

Next-generation enterprise suites use ________ and SOA to link to systems of customers and suppliers.

Capabilities of supply chain execution systems would not include

Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.

Before the Internet, supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.

Which of the following is not an example of next-generation enterprise applications?

What additional complexities are faced in global supply chains? How does the Internet help in managing global supply chains?

Operational CRM applications include tools for

You have been hired by Croydon Visiting Nurse Services, whose business processes are all manual, paper-based processes. How might a CRM system benefit them?

When tailoring a particular aspect of a system to the way a company does business, enterprise software can provide the company with

Identify at least four benefits and four challenges of enterprise systems.

From your reading of the Scott's Miracle-Gro case study, the company implemented SAP and JDA enterprise and supply chain planning systems to solve what problems?

Identify and describe three major enterprise applications.

In a pull-based model of SCM systems, production master schedules are based on forecasts of demand for products.

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a