Exam 9: Enterprise Applications to Manage Supply Chains and Respond to Customers

Supply chain planning systems

Many,especially smaller companies,still share product information over the phone,via e-mail,or through faxes.

What additional complexities are faced in global supply chains? How does the Internet help in managing global supply chains?

________ software provides a single point for users to manage and evaluate marketing campaigns across multiple channels,including e-mail,direct mail,telephone,the Web,and wireless messages.

Uncertainties arise in any supply chain because of

Cross-selling markets complementary products to customers.

Coca Cola,for instance,implemented a SAP enterprise system to ________ and coordinate important business processes in 200 countries.

Systems that enable a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product best describes supply chain ________ systems.

If a manufacturer had perfect information about exactly how many units of product customers wanted,when they wanted them,and when they could be produced,it would be possible to implement a highly efficient just-in-time strategy.

There are versions of enterprise software packages that can be obtained through ________ providers over the Web.

Firms use extranets to improve coordination among their internal supply chain processes.

Minor fluctuations in retail sales for a product can create ________ inventory for distributors,manufacturers,and suppliers.

A firm's CRM is a network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers.

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

It might take a large Fortune 500 company several weeks to complete a large-scale implementation of an enterprise system or a system for SCM or CRM.

John is looking at the business processes that are critical in his firm.The processes include general ledger,accounts payable,accounts receivable,fixed assets,cash management and forecasting,product-cost accounting,cost-centre accounting,asset accounting,tax accounting,credit management,and financial reporting.Which of the business processes supported by enterprise software is most critical for this firm?

A ________ is a method of interaction with a customer,such as telephone or customer service desk.

Supply chain management systems provide the kind of information that helps members of the supply chain make better ________ and scheduling decisions.

With a Web-based ________ application,all supply chain members communicate through a Web-based system.

It can cost ________ more to sell to a new customer than to an existing customer.