Exam 9: Enterprise Applications to Manage Supply Chains and Respond to Customers

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

________ software deals with employee issues that are closely related to CRM,such as setting objectives,employee performance management,performance-based compensation,and employee training?

Eddy is going to a conference to get training in the area of CRM.Upon his return he needs to be able to instruct upper management at his firm on "How do customer relationship management systems help firms achieve customer intimacy?" Describe how he should answer that question.

Inaccurate information can cause minor fluctuations in demand for a product to be amplified as one moves further back in the supply chain.

One of the most important-and complex-supply chain planning functions is demand planning,which determines how much product a business needs to make to satisfy all of its customers' demands.

Susan is using a new system at work.She finds that it really has improved her effectiveness in dealing with employee issues such as setting objectives,employee performance management,performance-based compensation,and employee training.Susan is using what type of module?

Enterprise systems require fundamental changes in the way the business operates.

Enterprise software is built around thousands of predefined business processes that reflect best practices.

In a pull-based model,production master schedules are based on forecasts of demand for products.

After implementing enterprise software from Oracle,Alcoa eliminated many redundant processes and systems.

Enterprise systems supply some integration of internal supply chain processes but they are not designed to deal with ________ supply chain processes.

________ CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.

________ typically span greater geographic distances and time differences than domestic supply chains and have participants from a number of different countries.

When tailoring a particular aspect of a system to the way a company does business,enterprise software can provide the company with

________ in the supply chain,such as parts shortages,underutilized plant capacity,excessive finished goods inventory,or high transportation costs,are caused by inaccurate or untimely information.

SFA modules in CRM systems would provide tools for

From your reading of the Allen Company case study,what enabled the firm to take maximum advantage of the new enterprise software's capabilities?

Enterprise systems use a client/server architecture and have not yet been redesigned to take advantage of the Web.

Capabilities of supply chain planning systems would NOT include

Minor fluctuations in retail sales for a product can create ________ inventory for distributors,manufacturers,and suppliers.