Exam 13: Business Intelligence Knowledge Management and Analytics

Explain how information-based intellectual property, such as a digital book, is different from physical property and why it is harder to protect.

________________ is the process of analyzing data warehouses for "gems".

Companies that use big data and analytics can be helped by making information more hidden, and making sure to avoid experimentation (which can become reckless).

This tool displays key metrics in a graphical form and has drill down capabilities that get to the next level of detail.

A company that is using statistical analysis tools to report on why something happened has achieved a higher level of analytical maturity than a company that's using tools to predict what will happen next.

How can a company use social analytic tools to further their mission?

Match the activity with the knowledge management process it represents.

Unlike other baseball teams at the time, the Oakland A's used this to manage the team and carry themselves to the playoffs.

These are collections of data designed to support management decision making, and sometimes serve as repositories of organizational knowledge.

All of the following are main processes of knowledge management EXCEPT:

This is one of the features of Google Analytics that allows an organization see how specific search queries drive traffic to the organization's web site.

How has Web 2.0 (social media) changed how organizations make decisions that impact customers?

Netflix is credited with accurately predicting viewer preferences, and collects detailed information about viewer behavior. What does Netflix use to gain such capabilities?