Exam 6: Foundations of Business Intelligence: Databases and Information Management

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The logical and physical views of data are separated in a DBMS.

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With in-memory computing, a computer's primary memory (RAM) is used for processing.

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The specialized language programmers use to add and change data in the database is called

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You work for a retail clothing chain whose primary outlets are in shopping malls, and you are conducting an analysis of your customers and their preferences. You wish to find out if there are any particular activities that your customers engage in, or the types of purchases made in the month before or after purchasing select items from your store. To do this, you will want to use data mining software that is capable of

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The join operation

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A household appliances manufacturer has hired you to help analyze their social media datasets to determine which of their refrigerators are seen as the most reliable. Which of the following tools would you use to analyze this data?

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The small publishing company you work for wants to create a new database for storing information about all of their author contracts. What factors will influence how you design the database?

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When you design the new contracts database for the publishing house mentioned above, what fields do you anticipate needing? Which of these fields might be in use in other databases used by the company?

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A field identified in a table as holding the unique identifier of the table's records is called the

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The special organizational function whose responsibilities include physical database design and maintenance is called

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Which of the following is not a DBMS for midrange computers?

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A field identified in a record as holding the unique identifier for that record is called the

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Describe the ways in which database technologies could be used by a toy manufacturer to achieve product differentiation.

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________ creates confusion that hampers the creation of information systems that integrate data from different sources.

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The project operation

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In a table for customers, the information about a single customer would reside in a single

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DBMSs typically include report-generating tools in order to

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The policies and processes for managing the integrity and security of data in a firm are referred to as data governance.

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To analyze unstructured data, such as memos and legal cases, you would use text mining tools.

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In a relational database, the three basic operations used to develop useful sets of data are

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