Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as

Which of the following statements about the role of social media for PepsiCo's "Friend Finder" is most accurate?

What is the challenge presented to brand managers by social media advertising?

What is another term that is sometimes used interchangeably with social media?

All of the following are social media performance measures except which?

The social media website open to anyone age 13 and over where users may create a personal profile;add other users as friends;and exchange comments,photos,videos,and "likes" with them is known as

Which of the following firms sponsored the LeBronJames.com Half-Court Hero promotion,which consisted of an opportunity to go to Miami for a chance to win $75,000?

The number of people who have opted in to a brand's messages through a social media platform at a given time are referred to as

In using social media,a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing ________ and the characteristics of a site's visitors.

Social media deliberately seek to ensure that the message does not end with an individual receiver.Social media deliberately seek to reach

As a performance measure for social networks,the click-through rate is

As the content of a blog or messages posted on social media sites moves from impersonal to highly personal,the level of self-disclosure

Traditional media (the sender)use one-way communication directly to the ultimate consumer to advertise marketers' products.These consumers are therefore referred to as

The product like cycle is of most concern for which app?

A company paying a set amount to Facebook for every time a user clicks on its ad is using ________ as a performance measure,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using ________ as a performance measure.

As the content of a marketing website for a product moves from words to photos,videos,and animation,the media richness of the site

Which social network has found a niche in helping small business networks reach potential customers,as well as filling its traditional role of connecting job seekers and jobs?

Figure 19-1 -One dimension,________,is used to classify social media and is shown above in Figure 19-1 on the y-axis,ranging from "impersonal" to "very personal."

Facebook is

All of the following are differences between social and traditional media except which?