Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

In social interactions,a favorable image is affected by the degree of self-disclosure of a person's thoughts,feelings,likes,and dislikes.Greater self-disclosure is likely to ________ one's influence on those reached.

Companies such as Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

Pinterest is

A website whose content is created and edited by the ongoing collaboration of end users is known as a(n)

As a performance measure for social networks,the interaction rate is

If a brand manager wanted to use LinkedIn to promote his or her brand,the best option would be to

While both traditional media and social media can reach either a large audience or a niche audience,social media are different from traditional media because

In terms of performance measures important to marketing managers,unique visitors are

In what way are traditional and social media similar?

The website that enables users to send and receive messages up to 280 characters long is

Brand managers use both traditional and social media to promote and advertise their products.Traditional media ________ while social media

Which of the following results of the convergence of the real and digital worlds is most accurate?

StuffDOT is a

In using ________,brand managers can post images of their company's products on their board in hopes that they will be shared on other themed boards,or that users will follow the links back to their websites.

Which of the following is a guideline for marketing and promoting a brand using YouTube?

Messaging apps such as WhatsApp,Talk,Facebook Messenger,WeChat,and Slack allow consumers to chat with company representatives,ask questions,and obtain personalized recommendations.These messaging options,when combined with Internet bots,are becoming a new form of shopping known as

Frequently used Facebook measures include ________ (the number of people who have opted in to a brand's messages at a given time)and ________ (if someone visits five times in one day,he or she is counted once).