Exam 12: Product and Promotion: Creating and Communicating Value

In the context of product layers, which of the following exemplifies an actual product?

_____ involves using all the media platforms to promote a product.

Blue Legion, a well-known jeans manufacturer, is the main sponsor for a rock concert. Although the tickets to the concert are exorbitantly priced, the public feels that since the concert is being sponsored by a company like Blue Legion, it must be worth it. The scenario illustrates that Blue Legion has a good _____.

Streetlore, a footwear manufacturing company, makes business and casual shoes for both men and women. The company also makes school bags for children between the ages of five to ten years. The entire line of goods made by Streetlore represents the _____ of the company.

In order to promote its brand, Lambrotto, an Italian manufacturer of leather shoes, makes a deal with the organizers of an upcoming baseball league. Lambrotto pays the organizers a substantial sum of money to have the brand's banners with its logo and slogans displayed all across the baseball ground and the stadium. Lambrotto engages in this activity to gain maximum visibility. This scenario exemplifies _____.

_____ refers to promoting goodwill for a company by providing information and assistance to customers.

Christopher works overtime for a project in his office. On his day off, he goes to watch a comedy movie to ease the stress. Christopher finds the movie entertaining, and it helps him relax. In the context of product layers, entertainment, in this scenario, represents the _____ of the movie.

Blush Clinique, a makeup company based in New York, introduces a range of cream-based lipsticks. It puts up booths in all the high-end malls of the city where it allows the visitors to sample the new products. In the context of product adoption and diffusion, Blush Clinique illustrates the characteristic of:

Cafemona, a brand of premium coffee, introduces three new variants-ginger coffee, hazelnut-flavored coffee, and rum-flavored coffee. This is an example of a _____.

Tender Love, a company that manufactures maternity care products, holds workshops from time to time. During the workshops, trained professionals show expectant mothers different exercises that can be done during their pregnancy. The trainers also demonstrate some of the company's products to the participants. This scenario is an example of _____.

An advantage of cobranding is that:

The biggest advantage of publicity is that:

__________refers to how well a product performs its core function.

Zollien, a manufacturer of men's shirts and jackets, has reached an agreement with Arbrada Inc. According to the agreement, Zollien will pay Arbrada a substantial fee for the right to use Arbrada's name and logo on some of its clothing lines. This type of arrangement is known as:

Which of the following identifies how reliably a product delivers its promised level of quality?

David, the CEO of a beverage company, wants to find out the reason for the erratic financial performance of the company over the past three years. For this, David scrutinizes the bi-quarterly sales records of the company and its annual profits. In this scenario, David is trying to analyze his company's _____.

The purpose of a positioning statement of a company is to:

An example of a pure good is:

EatOut Pizzeria is a food joint that serves pizza, while GlowBelle is a luxury beauty salon that sells cosmetics. What do EatOut Pizzeria and Glow Belle have in common?

_____ tools include premiums, promotional products, samples, coupons, rebates, and displays.