Exam 1: Introduction to Advertising

Institutional advertising that focuses on winning the public over to the organisation's point of view is also referred to as ________ advertising.

Which advertising approach attempts to touch consumers' emotions?

The classification to which a product is assigned is known as the mix.

A 30-second spot on a hit TV show in the United States can cost advertisers more than US$600 000.Why is mass media considered cost-effective when it costs so much?

The logic and planning behind the advertisement that gives it direction and focus is known as the creative idea.

The Sprocket Shop sells sprockets to businesses,so they advertise in trade press.These sprockets are used in the production of goods,which are later sold to consumers.The Sprocket Shop's advertising is an example of ________ advertising.

Banking,hairdressing and car washing are all examples of ________.

In an advertising context,the term 'convergence' means that:

Newspapers,radio or TV stations,billboards and so forth are known as media vehicles.

All advertising strategy starts with the identification of the ________.

The advertiser always initiates their advertising effort by employing the services of an agency.

The ________ initiates the advertising effort by identifying a marketing problem the advertising can solve.

Which of the following is considered a societal role of advertising?

Advertising can be paid for indirectly.

Advertising can be used to transform a product into a distinctive brand.

The third stage in the era of evolution in advertising began in Australia with the words:

The process a business uses to satisfy consumer needs and wants by providing goods and services is called ________.