Question 1

Within the last few decades,marketing has been greatly impacted by which of the following?

Accepted Answer

A) a decline in the effectiveness of environmental scanning 
B) an increasing reliance on secondary sources of data 
C) the observation method of collecting consumer information 
D) a call for greater social responsibility and the increase in the use of technology 
A) a decline in the effectiveness of environmental scanning 
B) an increasing reliance on secondary sources of data 
C) the observation method of collecting consumer information 
D) a call for greater social responsibility and the increase in the use of technology

Question 2

Explain the steps a business leader takes when developing a marketing strategy.

Accepted Answer

Many successful firms begin the process

Question 3

A business offers value when customers judge that its products deliver a better relationship between benefits and costs than the competitors' products.

Accepted Answer

A) True 
 B)False

Question 4

Mass customization involves developing products made for a particular group of consumers.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is an example of how organizations can combine idea marketing and event marketing?

Accepted Answer

A) product promotion, such as "buy one, get one free" 
B) a store's grand opening celebration 
C) buying ad time to be broadcast during the Super Bowl 
D) the Avon Walk for Breast Cancer 
A) product promotion, such as "buy one, get one free" 
B) a store's grand opening celebration 
C) buying ad time to be broadcast during the Super Bowl 
D) the Avon Walk for Breast Cancer

Question 6

Which of the following refers specifically to how people act when buying goods and services for personal consumption?

Accepted Answer

A) cognitive dissonance 
B) utility maximization 
C) consumer behaviour 
D) customer purchasing 
A) cognitive dissonance 
B) utility maximization 
C) consumer behaviour 
D) customer purchasing

Question 7

Which of the following is a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?

Accepted Answer

A) intrapreneurship 
B) utilization 
C) marketing 
D) production 
A) intrapreneurship 
B) utilization 
C) marketing 
D) production

Question 8

The Internet has shifted power from producers to consumers.

Accepted Answer

A) True 
 B)False

Question 9

Through the use of technology,marketers can lower costs and deliver greater value to consumers.

Accepted Answer

A) True 
 B)False

Question 10

What is a disadvantage of observation research?

Accepted Answer

A) It yields little or no insight into the motivation behind the observed behaviour. 
B) It generates secondary data rather than primary data. 
C) It focuses on what people say rather than what they actually do. 
D) It tends to be very expensive. 
A) It yields little or no insight into the motivation behind the observed behaviour. 
B) It generates secondary data rather than primary data. 
C) It focuses on what people say rather than what they actually do. 
D) It tends to be very expensive.

Question 11

Observation research and survey research are the two broad categories of primary research.

Accepted Answer

A) True 
 B)False

Question 12

Marketing is an organizational function and a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Accepted Answer

A) True 
 B)False

Question 13

Ellie wants to do some marketing research to uncover the attitudes and motivations that shape consumer choices.The best way to obtain this information would be to use observation research to obtain primary data.

Accepted Answer

A) True 
 B)False

Question 14

Secondary data is existing data marketers gather about purchasing behaviour.

Accepted Answer

A) True 
 B)False

Question 15

Consumer behaviour specifically refers to how people act as they buy products for personal consumption.

Accepted Answer

A) True 
 B)False

Question 16

What is the most significant difference between the consumer buyer and the business buyer?

Accepted Answer

A) The consumer buyer is more likely to negotiate on prices and features. 
B) The consumer buyer is unlikely to do any research. 
C) The business buyer bases purchases on specifications rather than on personal judgment. 
D) The business buyer has more flexibility. 
A) The consumer buyer is more likely to negotiate on prices and features. 
B) The consumer buyer is unlikely to do any research. 
C) The business buyer bases purchases on specifications rather than on personal judgment. 
D) The business buyer has more flexibility.

Question 17

In B2B marketing,the most common strategies for segmenting a market are based on geography,customer characteristics,and product-use.

Accepted Answer

A) True 
 B)False

Question 18

MyWays produces GPS navigation units.It sells these units online,over the phone,and in its own outlet stores.It also accepts all major credit cards and offers a variety of attractive financing arrangements and free shipping.All of these efforts show that MyWays is making a strong effort to provide which type of utility?

Accepted Answer

A) transactional 
B) cost 
C) ownership 
D) tracking 
A) transactional 
B) cost 
C) ownership 
D) tracking

Question 19

Low cost creates high value.

Accepted Answer

A) True 
 B)False

Question 20

Customer relationship management is an on-going process and works best when the company does what?

Accepted Answer

A) focuses primarily on being the low-cost seller in a competitive market 
B) limits its efforts to a select few customers who are major purchasers 
C) combines marketing communication with one-on-one personalization 
D) uses mass production techniques and needs to have a guaranteed market for large quantities of its goods 
A) focuses primarily on being the low-cost seller in a competitive market 
B) limits its efforts to a select few customers who are major purchasers 
C) combines marketing communication with one-on-one personalization 
D) uses mass production techniques and needs to have a guaranteed market for large quantities of its goods

Within the last few decades,marketing has been greatly impacted by which of the following?

Explain the steps a business leader takes when developing a marketing strategy.

A business offers value when customers judge that its products deliver a better relationship between benefits and costs than the competitors' products.

Mass customization involves developing products made for a particular group of consumers.

Which of the following is an example of how organizations can combine idea marketing and event marketing?

Which of the following refers specifically to how people act when buying goods and services for personal consumption?

Which of the following is a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?

The Internet has shifted power from producers to consumers.

Through the use of technology,marketers can lower costs and deliver greater value to consumers.

What is a disadvantage of observation research?

Observation research and survey research are the two broad categories of primary research.

Marketing is an organizational function and a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Ellie wants to do some marketing research to uncover the attitudes and motivations that shape consumer choices.The best way to obtain this information would be to use observation research to obtain primary data.

Secondary data is existing data marketers gather about purchasing behaviour.

Consumer behaviour specifically refers to how people act as they buy products for personal consumption.

What is the most significant difference between the consumer buyer and the business buyer?

In B2B marketing,the most common strategies for segmenting a market are based on geography,customer characteristics,and product-use.

Low cost creates high value.

Customer relationship management is an on-going process and works best when the company does what?

Business Now: Change Is the Only Constant

Business Communication: Creating and Delivering Messages That Matter

Business Ethics and Social Responsibility: Doing Well by Doing Good

Economics: the Framework for Business

Business Formation: Choosing the Form That Fits

Small Business and Entrepreneurship: Economic Rocket Fuel

Accounting: Decision Making by the Numbers

Finance: Acquiring and Using Funds to Maximize Value

Securities Markets : Trading Financial Resources

Part 1: Product and Promotion: Creating and Communicating Value

Part 2: Product and Promotion: Creating and Communicating Value

Distribution and Pricing: Right Product, right Person, right Place, right Price

Management, motivation, and Leadership: Bringing Business to Life

Human Resource Management: Building a Top-Quality Workforce

Managing Information and Technology: Finding New Ways to Learn and Link

Operations Management: Putting It All Together

The World Marketplace: Business Without Borders

Labour-Management Relations

Business Law

Personal Finance

Filters

Exam 10: Marketing: Building Profitable Customer Connections

Within the last few decades,marketing has been greatly impacted by which of the following?

Explain the steps a business leader takes when developing a marketing strategy.

A business offers value when customers judge that its products deliver a better relationship between benefits and costs than the competitors' products.

Mass customization involves developing products made for a particular group of consumers.

Which of the following is an example of how organizations can combine idea marketing and event marketing?

Which of the following refers specifically to how people act when buying goods and services for personal consumption?

Which of the following is a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?

The Internet has shifted power from producers to consumers.

Through the use of technology,marketers can lower costs and deliver greater value to consumers.

What is a disadvantage of observation research?

Observation research and survey research are the two broad categories of primary research.

Marketing is an organizational function and a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Ellie wants to do some marketing research to uncover the attitudes and motivations that shape consumer choices.The best way to obtain this information would be to use observation research to obtain primary data.

Secondary data is existing data marketers gather about purchasing behaviour.

Consumer behaviour specifically refers to how people act as they buy products for personal consumption.

What is the most significant difference between the consumer buyer and the business buyer?

In B2B marketing,the most common strategies for segmenting a market are based on geography,customer characteristics,and product-use.

Low cost creates high value.

Customer relationship management is an on-going process and works best when the company does what?

Business Now: Change Is the Only Constant

Business Communication: Creating and Delivering Messages That Matter

Business Ethics and Social Responsibility: Doing Well by Doing Good

Economics: the Framework for Business

Business Formation: Choosing the Form That Fits

Small Business and Entrepreneurship: Economic Rocket Fuel

Accounting: Decision Making by the Numbers

Finance: Acquiring and Using Funds to Maximize Value

Securities Markets : Trading Financial Resources

Part 1: Product and Promotion: Creating and Communicating Value

Part 2: Product and Promotion: Creating and Communicating Value

Distribution and Pricing: Right Product, right Person, right Place, right Price

Management, motivation, and Leadership: Bringing Business to Life

Human Resource Management: Building a Top-Quality Workforce

Managing Information and Technology: Finding New Ways to Learn and Link

Operations Management: Putting It All Together

The World Marketplace: Business Without Borders

Labour-Management Relations

Business Law

Personal Finance

Filters