Exam 1: An Overview of Marketing

By introducing sporty,value-priced,and upscale minivans,Chrysler hoped to forge a long-term relationship with customers as they replace their older minivan.What is Chrysler engaged in?

What should a retail casket outlet do if it wishes to offer customer value?

What is the primary tool used by a sales-oriented organization to achieve its corporate goals?

According to your textbook,which if the following is a valid reason to study marketing?

Marketing is a job that should be handled by marketers.People in management,accounting,and finance should focus on their own specialties.

Which of the following measures would be the best indicator of whether your organization's personnel have a customer orientation?

Now circuses are trying to satisfy customers' needs and wants and to profit through customer satisfaction.What type of orientation have they adopted?

Innovative Silversmiths creates and markets silver and turquoise jewellery,which it sells to retailers.The company's management believes its retail customers will stock more jewellery if its salespeople use aggressive marketing techniques.Which type of orientation does the company have?

An entrepreneur has set up a company to manufacture and market GPS systems for hunters.He has decided a sales orientation would best suit his new company.What are important considerations for this firm when it adopts this orientation? What are potential pitfalls of this orientation the owner needs to understand?

What is the primary tool used by a market-oriented organization to achieve its goals?

When is a firm with a production orientation most likely to survive?

Approximately 30 percent of the civilian workforce performs marketing activities.

If a mattress manufacturer redefines the business mission as "a good night's sleep" rather than stating it as "the manufacture of high-quality mattresses," what is the likely result?

What does the term marketing refer to?

If a firm has a production orientation,what types of questions does management ask after assessing its resources? How would these questions differ for a service organization?

Procter & Gamble decided to address the fact that Chinese Canadian women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening.So P&G brought screening to supermarkets,parking mobile mammography vehicles in grocery store parking lots and inviting shoppers in for free X-rays.Tie-ins with local hospitals assured that women with suspicious films got follow-up care.What type of orientation did P&G adopt to achieve this goal?

Rose is a telephone order taker for Brylane,a catalogue retailer of furnishings for bedrooms and baths.A customer called and asked if the sea green in a bedspread she had purchased matched the green in a lamp offered in the newest Brylane catalogue.Rose got the potential customer's phone number,went out to the warehouse,located the items,determined they did not match,and called the potential customer to tell her that information.Which type of orientation is illustrated by Rose's actions?

Researchers at PPG Industries spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out the heat.Little market research was done,but the scientists were convinced this new product would be significantly better than existing windshields,even though it was more expensive and of a different colour than the current models on the market.This scenario suggests PPG most likely has which type of orientation?