Exam 9: Product Concepts

The Bose Speakers guarantees excellent sound quality and the literature promises a written satisfaction .This is an example of which type of warranty?

Many cooks believe nothing can beat Bakewell Cream for making delicious biscuits.Loyal customers are willing to go to great lengths to find this product and will accept no substitutes.Bakewell Cream is marketed only in Ontario.For these cooks,Bakewell Cream is a shopping product.

Which two types of package labelling are commonly used today?

Rosa's husband Phil has a cold.Rosa went to the store to buy something that would help Phil sleep.Rosa purchased Breathe Right nasal strips embedded with Vicks mentholated vapour rub.The package showed both the Breathe Right and the Vicks brand names.Which type of branding is this an example of?

James Hardie began selling fibre cement siding products in the United States in 1989 to leading builders,lumberyards,and home improvement centres.Even though ads guaranteed the product would not rot or crack for 50 years,many builders hated the product.It was heavy to install,and it showed every flaw in a bad framing job.In 1997,Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong,weather-resistant materials.Soon consumers began asking their builders or remodellers to use the product.Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines.By 2000,the Hardieplank was the number-one brand siding in North America.James Hardie is now the third-most-recognized brand of building material in the world. -Refer to Hardie Siding Products.Hardie now makes multiple types of fibre-cement siding products.There are different widths,textures,and profiles.What are the different types of siding the company makes called?

Product modification occurs when changes are made in how the product functions,its quality,or some aesthetic characteristic of the product.

The most important functions of packaging are to contain and protect products,promote products,facilitate product storage,and facilitate recycling.

A common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 170 kilograms.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 190 degrees Celcius.The bakery can cook 2700 kilograms at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins daily.The suggested retail price of a 454-gram Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.What type of brand is Claxton?

Which of the following statements best describes bar codes?